June 28, 2018

LaJaxx X Alberto Guardiani:

Alberto Guardiani welcomes summer with a collaboration with Colombian artist LaJaxx.

LaJaxx, née Jaqueline Brandwayn, is a neo-feminist street artist who rose to fame thanks to her collages with a surrealist kick representing models either posing or walking on the runway whose head she replaced with objects or animals, thus creating an almost satirical paradox.

After having displayed her artwork on the streets of the world, LaJaxx managed to collaborate with many creators in the fashion and the luxury industry, with whom she shares an ironic, irreverent and easygoing approach (one of the first designers she worked with is Alberto Guardiani, with his iconic Lipstick Heels).

In SIX POSER DUMMIES, LaJaxx draws her inspiration from the SS18 collection and recreates six dioramas inspired by the 6 central themes of the collection.

3 rooms/mood boards dedicated to men alternate with 3 dedicated to women: here objects, colours and - obviously - heads converse with the products, thus creating a strong, iper-visual and visionary dialogue.

The series of dummies inspired by the SS18 collection was first thought out in September 2017, when the artist created 10 female dummies inspired by the woman collection then all displayed in their own dedicated design set in Palazzo Serbelloni during the press conference of the brand at Milan Fashion Week.

This is not the first time Alberto Guardiani collaborates with an artist. In 2014 he worked with Robert Storey during the Salone Internazionale del Mobile (Milan Furniture Fair). At this occasion, the artist recreated the brand logo drawing inspiration by the sculptures/installations displayed at the flagship located in Corso Venezia 6.