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URBANELY OUTDOOR ALBERTO GUARDIANI
Florence, 10 January 2018. The Winter that Alberto Guardiani has envisaged for men in the 2018-19 season is based on a search for the season's iconic colours: this year it is quite focussed on the north, in Iceland. The design inspiration shared by Guardiani's Fall/Winter footwear collection is this land's naturalistic palette, spontaneous textures and vivid colours
SPEAKING OF US - ONESOUL, MANY PERSONALITIES'
To illustrate the brand-new, iconic unisex sneaker, ONESOUL, a minimalist and versatile accessory perfectly suited both for leisure and for more formal or fashion outfits, Alberto Guardiani has chosen couples of micro- metropolitan influencers, people who don’t necessarily have a digital identity and a number underscoring their social impact (on Instagram), but a true and real social life.
VISIONS OF GUARDIANI:
Ied x Repubblica
A ""galactic"" revisiting of the ONESOUL icon sneaker by students of the IED in Milan.
ONESOUL MANY PERSONALITIES:
Alena X Vic
The ONESOUL sneaker storytelling project, ONESOUL_MANY PERSONALITIES, shows today two interpretations of two Olympic snowboarders, as well as housband and wife: Alena Zavarzina and Vic Wild. Both interpret the grey felt ONESOUL unisex sneaker with strongly streetstyle and sportswear inspired outfits, due to their background as professional athletes.
ONESOUL MANY PERSONALITIES:
Daria X Vasya
ONESOUL_MANY PERSONALITIES continues, the storytelling project of ONESOUL, the unisex sneaker from Alberto Guardiani, where couples of lovers, friends, co-workers interpret this shoe according to their own personality and style.
ONESOUL MANY PERSONALITIES:
Julia X Dmitry
Introducing Julia Mayorova and Dmitry Shumov: one couple, two different personalities, for a single product: ONESOUL, the new sneaker from Guardiani.
ONESOUL MANY PERSONALITIES:
Ceylan X Can
An overlook into a couple’s everyday life, that of Ceylan Atnic and Can Baydar, interpret the unisex ONESOUL sneaker according to their two difference personalities, as a super versatile accessory to their daily schedule.
1)How did Alberto Guardiani become irreplaceable shoe brand in progress of time? I started deconstructing the classic lines of my heritage to make them modern, fashion forward during the 80s. Then during the early 00s I realized there was a urgent need for sneakers in the market, a style that I never experienced in my career and that I never expected I would have ever done. So I challenged myself, creating Guardiani Sport, with the aim of making artisanal, high quality sneakers, for men like me who never thought they’d have worn them ever.
1) How did you embark on the idea to become a shoemaker? What is the story behind your brand? I inherited my passion for shoes from my father, Dino, who founded a small factory focused on classic, high quality shoes for men in 1947. Growing up surrounded by shoes made me assimilating in my very home environment elegant taste, artisanal rigor and meticulous attention to detail in shoemaking.
MARIE CLAIRE Turkey
Designer Alberto Guardiani has just opened his first store in Istanbul. We talked about his brand that combines both classical and modern, sports and chic contrasts.
Creative director of Italian Shoe Brand Guardiani, Serena Guardiani, is graduated from Istituto Marangoni. She is twenty seven years old and since last year, she guides the creative vision of her family company. In our flash section, she wrote us about Marche where her chilhood goes by.
GIORGIO CICCONE X ALBERTO GUARDIANI
Fall-Winter 2017 Men and Women's collections as seen by the visual artist Giorgio Ciccone, who unveiled the POP cotè of Guardiani through his sketches.
GUARDIANI GOES GENDERLESS
Guardiani’s Fall-Winter 2017 Adv campaign captures the ironic, yet distinguished universe of the Brand, who always translates trends with elegance and know-how. The storytelling is developed with one single, brand new, a-gender design, the ONESOUL sneaker, which is enhanced by the minimalistic and surreal world designed by Simone Guidarelli and Cosimo Buccolieri.
ALBERTO GUARDIANI, A NEW FLAGSHIP IN ISTANBUL
After the succesful opening in 2013 of the flagship store in Ankara, Alberto Guardiani doubles the stores in Turkey inaugurating in Istanbul.
RE-STYLING YOUR SPACE
Milan Design Week. Alberto Guardiani in collaboration with Ossigeno presents OFFICINE OPUS.
TO THE SERENA’S CALL
AN INTERVIEW WITH SERENA GUARDIANI BY AEROFLOT MAGAZINE «I need everything to be perfect and no exceptions here. I personally supervise the process of product creation at all stages of production: from sketch to packaging».
WALLPAPER* - ALBERTO GUARDIANI TERZA GENERAZIONE
"FAMILY-RUN ITALIAN SHOEMAKER ALBERTO GUARDIANI'S THIRD WAVE"
ALBERTO GUARDIANI SS 16: CANDID SHOTS
These “stolen shots” create the new spring/summer 2016 advertising campaign by Alberto Guardiani...
RESPECT FOR TRADITION AND CAPACITY FOR INNOVATION
Intesa San Paolo with the aim to represent the excellence of Made in Italy presents "Here's my business" for Expo 2015.
Behind the Scene
This season, our prestigious partners in Qatar, Salam Stores has dedicated a special highlight to Alberto Guardiani, making a series of exclusive interviews to a selection of the staff working in different areas of the company.
ALBERTO GUARDIANI FW 15-16: SOPHISTICATED ROCK
The rock beauty of the 70s is reinterpreted in a casual chic style: a blend of rebellious spirit and romantic soul are the key elements of the new advertising campaign of Alberto Guardiani for autumn/winter 2015-16.
OUIIII... C'EST LA CHERIE!
Cherie, the jewel slip-on from Guardiani, is a capsule collection preview for fall/winter 2015-16 "blended" in five vitaminic colours, available in monobrand stores, online store and selected shops.
ALBERTO GUARDIANI BRINGS THE NEW STORE CONCEPT IN MOSCOW
Alberto Guardiani re-opens its doors in Moscow at Crocus City shopping Mall, with a new concept by an eclectic and Post-modern look, joining its basic functional aspect with geometric simplicity.
ALBERTO GUARDIANI FW 14-15
The new Alberto Guardiani Fall/Winter 2014-15 campaign evokes the atmosphere of the Kreuzberg section of Berlin, a cosmopolitan outpost of the late 1970s...
WEN GUARDIANI SPORT MEET THE FASHION FRUIT
A couple madly in love for the new WEN Sneakers of Guardiani Sport; they are Veronica Ferraro and George Merlin of the popular blog The Fashion Fruit.
Oliver & Oliver
It’s now online “Oliver & Oliver ", the new video project made in collaboration with TheThreeF.com
Alberto Guardiani & Wallpaper present:
Milan Design Week 7/13 April 2014. Yesterday night for the Milan Design Week, we celebrated the new partnership with the famous magazine of design Wallpaper*, presenting a sculpture of the British artist Robert Storey at our boutique.
LIPSTICK HEEL 115
Ladies and gentlemen,
Here is the new Lipstick Heel 115.
New shape, new height and new allure.
MAKING OF: THE GUARDIANI SPORT SS 14 VIDEO
A sailboat glides over the blue Mediterranean Sea, a well-matched couple, a day of joy and total freedom— all are framed in shots for the new Guardiani Sport advertising campaign for Spring- Summer 2014, taken by French photographer Serge Guerand.
MAKING OF: THE ALBERTO GUARDIANI SS 14 VIDEO
The atmosphere, the magic and the warmth of the Sorrento Coast defines Alberto Guardiani’s new press campaign dedicated to the first Men’s and Women’s lines for Summer 2014, which are captured by French photographer, Serge Guerand.
NEW OPENING: ALBERTO GUARDIANI ANKARA, TURCHIA
After the recent success of the opening of the new Milan Flagship store last September, we’ve followed up with our first store in Turkey.
GOODVIBES COCKTAIL PARTY TO INAUGURATE
THE NEW FLAGSHIP STORE CONCEPT IN MILAN
Last evening in the wake of Day 2 of Milan Fashion Week, we launched our new Flagship store with an exclusive cocktail party.
MAKING OF: THE GUARDIANI SPORT AW 2013-14 VIDEO
A group of musician friends meet up at a multicultural loft at Brick Lane...
MAKING OF: THE ALBERTO GUARDIANI AW 2013-14 VIDEO
Inside a laboratory-atelier in East London, from the streets of Kensington to Carnaby Street, art director Guya Guardiani and photographer Serge Guerand tell the story of the 1960s.
ALBERTO GUARDIANI & WALLPAPER* WITH
Alberto Guardiani and Wallpaper*, the international design magazine, have joined forces to create a special installation at celebrated London department store Selfridges this summer.
ALBERTO GUARDIANI LAUNCHES A LUGGAGE RANGE WITH WALLPAPER*
Milan Design Week is the front runner for unparalleled creativity, where a brand’s identity is exquisitely package wrapped in the range of design pieces it proposes. In true style, Alberto Guardiani stepped up to the plate with a unique luggage range designed by André Klauser in collaboration with Wallpaper* Magazine, exemplifying what Design Week is all about while staying true to the Brand’s fashion identity.
WE ARE AT "SHOE OBSESSION". F.I.T. MUSEUM, NEW YORK
Take a trip from New York City’s Garment District through to Chelsea and stop in at the Museum at the Fashion Institute of Technology, where the exhibition Shoe Obsession is taking place. For avid shoe lovers worldwide, whether men or women, this exhibition is not to be missed.
THE LIPSTICK HEEL AND THE FLUTTERBY GO TO "CREATIVE HEIGHTS" BY FINANCIAL TIMES
Financial Times has dipped into the world of sculptural shapes, where heels take the spotlight in blending the lines between fashion and art.
AFFARI E FINANZA TAKES A CLOSER LOOK AT ALBERTO GUARDIANI: THE BRAND, THE STRATEGY AND THE MARKET.
Published by Affari e Finanza, Sept. 17, 2012: Tradition, innovation and internationalization: these are the three levers of development for one of the companies that is symbolic of the Italian footwear industry. The challenge of ongoing research continues, but also so does the increasingly widespread use of social networks to reach new markets.
NEW OPENING: CAPRI
Alberto Guardiani has opened two new boutiques at Capri in the exclusive location of Via Camerelle for Alberto Guardiani and Guardiani Sport.
ALBERTO GUARDIANI PARTECIPATES IN CONVIVIO 2012,
A CHARITY EVENT RAISING FUNDS FOR ANLAIDS.
Having participated in Convivio yet again, Alberto Guardiani has offered some if its most iconic styles at a 50% discount. All the proceeds will be given to Anlaids Lombardia, an Italian association for scientific research against AIDS. Convivio, in its 11th edition, has become a widely recognized national platform for charity fundraising.
CELEBRATING LONDON'S BIG YEAR IN 2012
WITH A LIMITED EDITION
The Summer Olympic Games, the Diamond Jubilee of Queen Elizabeth II and the reopening of the Tate Gallery are just three of the major events that will put London centre stage of the world map in 2012.
ALBERTO GUARDIANI & WALLPAPER* EPISODE 4
In the final instalment of the making of the Wallpaper*/Alberto Guardiani capsule collection, we turn to graphic design duo Revenge is Sweet to wrap things up.
ALBERTO GUARDIANI AND I-D UNVEIL
THE NEW IT-SHOE AT THE CINDERTHRILLER
FINALE DURING MILAN FASHION WEEK
The walk through Corso Como in Milan is a conundrum of confusion in this period. The skylight, enveloped by construction cranes and silhouettes of budding skyscrapers in preparation for the 2015 EXPO evoke a sense of modern, technological wonder. But as we approach 10 Corso Como by foot, the emotions of the evening begin to sing a very different tune.
"CINDERTHRILLER PARTY" VIDEO AND PICTURES
In Milan, 24th September 2011, the hunt for the new It-Shoe began, promoted by Alberto Guardiani together with the international magazine i-D. The exclusive party, titled “Cinderthriller”, launched the contest dedicated to the world-wide search for the new iconic shoe capable of matching the success of the Lipstick Heel.
ALBERTO GUARDIANI WALLPAPER* LIMITED EDITION
WORLD PREMIERE, FLORENCE 14 TH JUNE
Announced last January to celebrate the 30th anniversary of the Alberto Guardiani men’s line, the Alberto Guardiani Wallpaper* Limited Edition has been presented in Florence last 14th of June, during the 80th edition of Pitti Immagine Uomo.
"CINDERTHRILLER" THE COMPETITION
i-D and Alberto Guardiani are searching high and low for the next big shoe designer.
"CINDERTHRILLER"A STORY OF SHOES & FASHION
Milan, September 2011 – Alberto Guardiani - a leading name in Italian footwear - and i-D - the influential British fashion and culture magazine, are proud to announce the launch of the exciting and unique ‘Cinderthriller’ competition.
ALBERTO GUARDIANI & WALLPAPER* EPISODE 5
Il quinto video riassume l’intero percorso che ha portato alla nascita della capsule collection. A partire dall’incontro tra Alberto Guardiani e Sébastien Clivaz, Fashion Director della testata internazionale, sotto la cui direzione creativa si sono susseguiti i contributi dei vari protagonisti, ognuno documentato da una delle puntate del video reportage, on air nei mesi scorsi:
SPACE WALK COLLECTION, SNEAKERS SPAZIALI PER I 50 ANNI DELL’AVVENTURA
DI GAGARIN SPACE SNEAKERS TO CELEBRATE THE 50TH ANNIVERSARY OF GAGARIN’S EPIC
On 12 April 1961, Russian cosmonaut Yuri Gagarin, after saying the legendary words “let’s go”, blasted off into space and orbited the earth
ALBERTO GUARDIANI & WALLPAPER* EPISODE 3
After the first video, introduced during the last edition of Pitti, that tells the history of the brand and announces the collaboration plan, the second video, launched last month, contains the testimony of the pair, Thom Sweeney, and their participation in the planning of the “perfect shoe”.
LIPSTICK HEEL : “LÈVRE DE LUXE”, LYON, FRANCE
Alberto Guardiani’s LIPSTICK HEEL - a pump with a lipstickshaped heel – is both a shoe and an icon that draws inspiration from the great stars of the past and the present. It plays with the glamorous and provocative atmosphere of La Dolce Vita, symbolised by Anita Ekberg’s sensual ruby lips.
ALBERTO GUARDIANI & WALLPAPER:
CELEBRATING 30 YEARS OF EXCELLENCE
2011 is the year of the celebrations for the 30th anniversary of Alberto Guardiani men’s formal shoe collection.
30 years of excellence that will be celebrated with a special collaboration with Wallpaper*. Wallpaper* and Alberto Guardiani will co-produce a Limited edition Capsule Collection.