The narrative of the ironic, but meticulous, brand universe is interpreted in a minimal-surreal key through the lens of Cosimo Buccolieri
The narrative of the ironic, but meticulous, brand universe is interpreted in a minimal-surreal key through the lens of Cosimo Buccolieri, with styling by Simone Guidarelli and set design by Jacopo Lettenmayer. The campaign is full of images that range from naive irony in pastels à la Wes Anderson and perfectionist 1950s contexts in Pleasantville-style caricatures.