Florence, 10 January 2018. The Winter that Alberto Guardiani has envisaged for men in the 2018-19 season is based on a search for the season's iconic colours: this year it is quite focussed on the north, in Iceland. The design inspiration shared by Guardiani's Fall/Winter footwear collection is this land's naturalistic palette, spontaneous textures and vivid colours: mélange wool and flubbed fabrics which retrace the surfaces of long rocky expanses, petroleum blue suede and light soles, almost as if they were carved in underground ice caves, leathers such as split leather and suede in terre brulée, green and ice paired with resin details with wood finishing, thereby redesigning an abstract Tundra; it all ends with touches of bright red, like the wood of the most fairy-tale-like Turf Houses or the magma of the volcanoes to the East.

Patwin is the season's new sneaker, embodying both city spirit and Icelandic Allure. Distinguished for its semi-running bottom with a raised tread, all its variants have the iconic logos: "brace" and "G" embroidered in contrasting colours that always match the lacing. Another leitmotif is the metal hook of the last loops, which reveals all the outdoor inspiration in this sneaker.
The ocean blue version in nubuck, leather and waterproof fabric is a must have, with tweed details and a running bottom elaborated with micro-splashes of rock-effect paint.

The inspiration also lives in Fresno, the sneaker which stands out for its background that fades from ultramarine blue to white, inspired by the colours of the eternal glaciers: here it is presented in blue suede, wool-effect fabric and with burgundy details.

Another new item with a decidedly street flavour is Italis, the new sneaker with a box bottom and contrasting spoiler, as always in the same colour as the embroidered "G" on the side. The sneaker is also offered in an ultra-elegant, trendy version in scorched earth-coloured split leather with contrasting black laces.

The Nordic inspiration is quite clear in the Forrest hiking boots, which include walking shoe details such as metal loops, lanyards and semi-panama rubber bottoms, combined with leather, rubberised calfskin and camouflage fabric coloured in different shades of black, lined in ton-sur-ton sheepskin. The perfect combination of active inspiration and dandy spirit: Urbanely Outdoor.


Lastly, the iconic running-inspired sneakers ONESOUL, which can be identified by the strap with a metallic logo and the logoed tread: they are perfect shoes any day, any time, both with a suit at the office or out for a drink, or for the weekend with a pair of jeans. In FW18 they are proposed in suede and leather, but also in technical fabrics and mesh textures which render the spoiler detail on the back precious, colouring it with a wood-effect printed film.
For this winter, ONESOUL has also taken on the unprecedented form of a
hiking concept boot: a hybrid between a sneaker and a trekking boot with a side strap for closure and loops without laces, made of split leather and lined in white sheepskin with a contrasting spoiler.
An innovative shoe that combines the dynamic lines of sneakers and virtuous combinations of leather and colours, thus inaugurating a new chapter of

GIRLPOWER : Preview & Rumors SS18 WomanCollection

At Milano Fashion Week, Alberto Guardiani will be unveiling the Spring-Summer 2018 Collection, GIRL POWER, to the press and sector operators.

| 22/09/2017

Girl Power is the theme of the new collection with a late nineties mood, a time where music and culture were swept away by a wave of Neo-feminism with an exquisitely Pop flavour. And, because the Guardiani woman has a laid-back yet whimsical attitude, it was only natural to present the different facets of the female spirit through ten works of art by the artist LaJaxx. What will be on show is an ode to a woman who is proud of her body and consciously expresses herself with ultra-feminine shapes and colours; an ‘empowered’ woman who loves to be bold with lightness and femininity.

A journey into modern feminism, inspired by the shapes and colours of the fashions from the end of the millennium, reinterpreted in a contemporary key. An era steeped in Pop culture and glossy looks, where club culture moved from underground venues to become part of the modern-day costume, presented on the pages of The Face and i-D.

A collection designed for an independent woman, who celebrates her individuality in a confident and courageous manner, just like the 1990s muses who inspired the designs: Rose McGowanAlicia Silverstone and a young Natalie Portman with her bob-cut in “Leon”.

The mood of the end of the last century is brought to life through the iconic materials and colours of the era: sequins, glittery textures, ruched suede and leather, with an ultra “GIRL POWER” flavour; patent leathers with disco ball textures, pearly suedes, contrasting nylon, leather and mesh inserts, perfect for a sporty “Disco 2000” look.

Tone-on-tone and shiny-opaque lilac and orange hues are the key protagonists. Then there’s the ultra-graphic colour combinations in pastel tones, like rose pink, sky blue and yellow, alternated by more intense colour block effects.

The Alberto Guardiani Spring Summer 2018 collection proposes maxi-heels in bright hues; light, ultra-colourful sneakers; moccasins and sabots with rubber soles and pastel-tone leathers, all made unique by the interesting play of colours.

The trend this season sees increasingly lighter sneakers transform into sandals, like the GINGER design, the Guardiani signature sneaker with it’s high, streamlined platform soles, which are made more functional than ever before by the new strap version.

There’s a desire for light-heartedness, freedom, femininity and romantic or pulp shades, as can be seen in the AIRY model, a light and highly elegant, running shoe-style sneaker in white, lilac and orange, finished with mesh and iridescent patent accents, for an opaque-glossy, tone-on-tone effect. Meanwhile, ONESOUL, another running shoe made completely from nylon, is the new Guardiani unisex shoe, which made its debut in FW2017. In the SS18 collection, Onesoul showcases a graphic combination of soft pastel and bold colour hues, especially the version with a lemon-yellow nylon upper and rubberised fabric toe, offset by an aubergine-purple, rubber 'spoiler on the heel and signature brace detailing on the strap.

For SS18, the women’s collection steals its inspiration from the men’s moccasins, in soft leather or suede with a rubber sole, all in a delicate blend of unusual colours and contrasting, chromatic accents. An example of this is SWEET LOVE, a slip-on with a contrasting welt and upper with a brace logo that matches the sole. For a more party mood there’s the ADELINE slippers with a suede upper covered in black, purple or silver sequins, accented with a colourful fabric insert for a strong visual impact.

And for the real “nineties princess”, Guardiani proposes ultra-light, maxi, rubber heels, like the ones in the HOLLY cage sandal, available in dreamy shades of lilac, pearl-grey and silver or as soft suede sabots with a purple and acid green band on the upper and a dazzling heel studded with sequins.

Smart, courageous and feminine, always on-the-go and out-and-about, energetic and romantic, this is the woman that has inspired the up-coming SS18 collection.

Alberto Guardiani, a new flagship in Istanbul

After the succesful opening in 2013 of the flagship store in Ankara, Alberto Guardiani doubles the stores in Turkey inaugurating in Istanbul.

| 06/09/2017

Alberto Guardiani’s second Turkish flagship store has opened last June at Akasya Mall in Istanbul. The first monobrand store of the Anatholic peninsula has indeed opened in 2013, in the capital Ankara, at the Next Level shopping mall.

Alberto Guardiani’s new store interiors, curated by the studio Ossigeno owned by Giacomo Ortenzi, follow the aesthetic of the other Brand’s retails worldwide.

Thus, elements of a modernist allure, like the armchairs signed by the famous Italian designer Vico Magistretti, are featured in a continuous stream of visual contrasts: frames’ golden metal clashes with the black textured wallpaper with golden leaf finishing. The wallpaper itself matches with the durmast parquet, where lie shimmering blue rugs, made of wool and cotton.

The indirect illumination, along with the general warmth of hues, except for the blue of carpets and expository surfaces, lend to the store a 1930s living room look: cozy, but luxury at the same time, glamour, yet relaxed.


All these feelings connect directly to the Brand’s imagery, where modernity and tradition coexist and innovation commits harmoniously to functionality.


ADRIATIC WONDER - 13 giugno 2017

| 23/06/2017

A leisurely stroll along the Adriatic coastline, shortly after the spring equinox. This is the concept behind Alberto Guardiani’s Spring/Summer 2018 collection for men, where the muse for this season is the Flâneur, who saunters down the promenade, inspired by the brilliant colours and dynamic architectural contrasts.

Beneath an intense blue sky, rows of coloured umbrellas and boats with imaginative names sit waiting for summer to return, against a backdrop of blue and white beach huts and monumental, pastel-coloured buildings.

The laid-back attitude and visual color clashes of the Italian holiday aesthetic perfectly reflected in, ONESOUL, the product of the season, which has a highly tailored, relaxed look.

ONESOUL is not a performance sneaker, but a design item.

Meticulously finished in every detail – from the upper composed of three sections to the stitched, rubberised calf toe – the shoe features an embossed logo on the tread, a recurring element that also appears in the metal accents on the elasticated strap on the upper, transforming the shoe into a practical slip-on.

ONESOUL is a unisex project and the perfect fusion of sporty elegance, for men and women seeking versatile accessories that are ideal for both work and spear time.


Milan Fashion Week: Alberto Guardiani presents the Women's Collection Autumn/Winter 2017/2018

| 02/03/2017

The presentation Ski Retrò” captures a 1970s après-ski image, right after a day spent skiing. Ski boots have been hang up and a path of lanterns carries to the chalet, to be welcomed by ski instructors and a bubbly, ironic, yet stylish Muse of a vintage-athleisure elegance, sit on a yesteryear snowmobile.

Retro futurism is indeed the main inspiration behind Women’s Autumn/Winter 2017/2018 Collection of Alberto Guardiani, which proposes a multitude of innovative and highly original accessories, perfectly expressing the zeitgeist of the contemporary world. A footwear wardrobe made of a functional array of items with a strong personality, for women who arent afraid to go for a more unconventional look. In fact, while on one side its influenced by the current macro-trends, its also a wink to athleisure and a celebration of 70s revival, but still remains faithful to the fashion houses DNA, embodied in the impeccable artisanal workmanship, the careful study and selection of the materials and obsessive attention to detail. All this, without betraying the more practical design elements and the constant search for complete, 24/7 functionality: an element that is becoming increasingly indispensable for the modern-day woman.

The originality of the collection shines through in the choice of materials. Unusual textures that are full of character, like sheepskin, ponyskin and decisively tactile fabrics and effects (lurex and multi-coloured wool, but also 3D-effect stitch detailing), are alternated with the great classics of the leather industry, like calf and brushed leather, in a distinctive array of edgy and surprising combinations.

Even the constructions reflect the multifunctional and eclectic inclination of the collection, starting with One, the top new addition to the collection. The One is the perfect fusion of active and dressy, thanks to its essential upper made of edgy materials, such as melange wool and patent or pony and lurex, and its technical running shoe sole featuring an embossed Alberto Guardiani logo on the tread.

Another novelty is Ivy, a brushed calf leather lace-up with a masculine attitude. Its minimalistic and slightly squared lines reveal an uber-sophisticated construction, represented by the multi-layered leather sole and duck-bill toe.

Whereas, the High England models combine a two-tone lug sole with a more whimsical upper. Theres the brushed leather Derby model, embellished with a sheepskin or fabric strap and a cage construction, which recalls vintage ski boots, upgraded with a striking combination of calf and sheepskin in contrasting shades.

The new version of the iconic Holly design, with its wedge sole and over-sized heel, has also been given an upgrade: sandals are now covered in soft sheepskin, becoming a must-have statement piece for the Autumn/Winter season. There is also a new, Seventies-inspired, Beatles boot in brushed calf leather and suede. And theres also the latest seasonal variation of the sandal, which comes with a functional closed toe.

Ginger, an iconic design with a high, ultra-light, contrasting micro-wedge sole now also comes in the lace-up ankle boot version, which recalls the after-ski look of yesteryear, whereas the classic model has taken on a sportier tone, thanks to a careful study of the details.




| 23/01/2017

What are the style requirements of the contemporary man? Alberto Guardiani has responded to this question with a versatile and multi-functional collection for Autumn/Winter 2017.

It’s a footwear wardrobe with a great personality, inspired by a very specific observation: the modern-day gentleman’s increasingly urgent need for a versatile range of accessories, which not only have an original design and unquestionable quality, but are also easy to interpret in an everyday key. The approach is spontaneous and relaxed: but this casual attitude is always balanced by the exemplary skill and know-how of the fashion house.  The result is a versatile and practical range of footwear that can be worn 24/7 and dressed up or down. All with a perfect balance of surprising fashion details and a rich heritage of formal references.

All this can clearly be seen in the careful selection of the materials: refined and classic leathers which have been given a unique and contemporary edge by the sophisticated treatments and finishes.
Calf leather is worked using the brush-off technique to reveal a subtle decorative motif or washed to give it that pleasurably worn-in look, then there’s the laminated and brushed designs, in a constant study of innovative effects and cutting-edge workmanship.
An alternative twist has been given by the textured leathers: from classic Saffiano calf and etched python-look detailing, right the way through to fish scale-effect flock texture and brush-off linen printed leather, the effects of the materials are the key focus of the new collection. And there’s also plenty of ‘surprises’ too, like bold, marble-effect patent leather, whimsical printed suede – like the tartan proposals – or fabrics like melange wool. All options that add an unexpected edge and bring a new range of decorative combinations to the already rich and varied portfolio of materials.  The colour palette also moves along the same lines, hovering between tradition and innovation. Über-classic hues like black, natural leather and brown are alternated with more unusual shades like blue, plum and dark green.  Whatever the case, the tones are never flat, but variegated colour nuances that are enhanced by a skilful fusion of craftsmanship and materials. Naturally, this trend towards versatility is also reflected in the footwear designs, starting with Onesoul, the new iconic design of the season. A perfect union of active and formal spirit, with a sartorial construction and casual look, Onesoul is not a performance shoe, it’s a design sneaker. Conceived as a formal evolution of the sports shoe, it combines the typical running shoe sole with an essential upper made of sophisticated materials, which look although they have been borrowed from the world of men’s tailoring. Curated down to the finest detail –  from the technical, 3-part sole to the stitch work on the rubber-coated, calf toecap – the sole features an embossed motif with the brand’s logo; an element that is also re-proposed in metal on the elasticated strap on the upper, which also transforms the shoe into a practical slip-on. Another perfect example of the transverse attitude of the Autumn/Winter 2017 collection is Heritage, which is a sporty evolution of the classic lace-up. Inspired by a design from the Alberto Guardiani archives, this super-functional, light-weight Derby comes with an ultra-light sole and a leather midsole. With its square-shaped silhouette and meticulous detailing – like the garnet red spoiler – it has been created according to the highest standards of artisanal workmanship, as can be seen in the hand-stitched accents on the toe. A shoe that is an ambassador of transversal style and the epitome of contemporaneity.

Meanwhile, the fusion between outdoor and formal makes a comeback in Forrest. With its distinctive serrated sole and uppers inspired by the Oxford or the Beatles-style ankle boot, the design has been embellished with British, punch hole detailing, borrowed from formal footwear. Kipling, designed along the same lines, recalls the traditional mountain boot, with its rounded lines and heavy structure. However, in this case, the important sole (constructed in 3 layers, with a shark-tooth tread, rubber insert and leather welt) has been combined with an upper made of luxurious materials or interpreted in a more fashionable key, like the suede and plaid printed version.

Another novelty this season is Benson, which perfectly represents the spirit of “Unconventional Formal”. It’s a shoe with clean, essential lines, that effortlessly combines a leather sole with a rubber grip. What makes it unforgettable are the contemporary details, like the diagonal, elastic stripes and unusual materials, like marble-effect patent leather.

Another formal, yet decisively fashionable design is Tom John, with sombre, chiselled lines and a super-light, flexible rubber sole.Available in both the slip-on and Oxford version, in a variety of precious materials, it has been made even more refined by the accurate workmanship, such as the brushed laminate accents which reveal a variegated array of colour hues. The same goes for Phillo, also available in the Oxford or slip-on version, which has been designed with a decisively sporty twist. Made using contrasting materials, this new, ultra-light sneaker with a box sole comes in a combination of soft suede and tartan print or soft calf and laminated leather.  An essential shoe that can be adapted to suit a wide variety of looks. Finally, the footwear brand’s two flagship models, Clatyon and Sharkboot also get an upgrade. In fact, the soles of both designs – which have been extremely popular for the last few seasons – have been embellished with a laminated leather insert and a metallic chain element. An innovative touch for these two styles with a masculine spirit, also proving that some of the best things often come from the most unlikely of unions.


"Surfing on Summer Colours"

| 10/01/2017

The new campaign aims to catch both the freedom and “Joie de Vivre”, to represent the unclenched lifestyle of Alberto Guardiani’s Spring Summer 2017 collection.

The “Candid Shot” storytelling continues this season with the pictures of Byron Mollinedo. Set onto a sunny beach full of metropolitan surfers, the campaign portrays a group of friends arriving at dawn from the city, to enjoy a day full of surf, sun and carefreeness.


The pursuit of the perfect wave, typical of the Surf field, together with the relaxed attitude that comes along looking for it, becomes a metaphore of the pursuit of the perfect style, made of bold shoes to wear 24/7 with the perfect balance between confidence and lightness.

View the gallery >>



Photographer - Byron Mollinedo @Ca.O.S.18 agency

Art&Creative Director - Guya Guardiani

Style - Elisabetta Dal Bello (Woman), Irene Traina (Man)

Producers - Catherine Bourkiza, Osvaldo Tronconi


Milan Fashion Week: Alberto Guardiani presents the Women's Collection Spring Summer 2017.



| 29/09/2016

The so called “A Walk in Wonderland” presentation is a trip in an irreverent and enchanted world, made of green lawns, swings and delicate white cloths illuminated by lights. A romantic and carefree place, which seems suspended in a cloud, where young and classy wizards invite the guests to admire all the Guardiani’s Spring Summer 2017 “magical” creations. The Spring Summer Woman's Collection 2017 is a surprising and unexpected journey exploring unique color combinations and eccentric mixes of materials, to reflect the many facets of a unique character: the contemporary Woman. Feminine but ironic, practical yet naïve, Alberto Guardiani’s muse is not afraid to dare. Unusual stylistic choices add a hint of audacity to classic shoe designs to invent ultra-contemporary accessories conceived with the precise goal of being worn and not simply admired. True to the tradition of the house, the masculine inspiration and functional vocation remain the two pillars of the collection. This Spring Summer, however, Alberto Guardiani adds a desire for lightness, especially in the sandals that become practical as a sneaker, meanwhile the sneakers get dressy as a sandal.

The famous Ginger, with its high and ultra light sole identified by a contrasting micro-wedge, becomes sandal and dyes itself in pastel shades, in nude calfskin with optical printed band, or it becomes a precious accessory, in polished calfskin leather, covered with floral and Swarowsky studs.

Wendy is renewed as well, this season makes its debut the “espadrilles” version, which can be worn as a lace-up or like a sandal, thanks to the two laces of different length.

A new entry of the season is Holly, a peep toe sandal with a gritty look and strong retro appeal, which can be worn as a sneaker, because of its oversized rubber heel.

Holly is available in black and white, with nude suede details. A mix of materials and colors which can satisfy even the most demanding contemporary pin-up.

The most boyish designs get completely renewed. Roundy and New England with the uppers designed as a cage, while High England becomes a slip on.

A similar metamorphosis concerns the iconic Shark boot, featuring the recognizable shark tooth sole. For Spring Summer 2017 this footwear of great personality discovers its more feminine side in the form of a gorgeous sabot.

If the tops get lighter, the bottoms enrich themselves, by woven inserts made of rope and silver leather and golden chains. The new Spring Summer sneaker, Tracy, is, namely, identifiable by a box bottom with treaded sole, decorated with a chain insert and coming in a delicate palette of pastel tones. Footwear that is made ultra-feminine and sophisticated by the rubber ferrules with scalloped finish, the laminated side inserts, for a bright touch, and the pretty satin laces (which are removable). Tracy’s street soul is revealed when laces are removed, for those who wish to wear it casually like a slip on.

Candidshot: A Saturday Night at Fun Fair

Advertising Campaign Fall-Winter 2016-17

| 04/08/2016

Alberto Guardiani’s Fall Winter advertising campaign is out now. The photographer Byron Mollinedo continued the so called “Candid Shot” storytelling, begun for the Spring Summer 2016 campaign.

This time the “Candid Shots” portray a group of friends hanging out and partying during a common Saturday night. Suddenly they find themselves before an Fun Fair, a place of ageless joy, where the present meets and clashes with the past. Here they’ll keep on partying until dawn.

Fall Winter’s collection is inspired by two strong aims: portraying the vintage glamour of the ‘70s combined with ‘80s boldness, but still remaining contemporary in terms of functionality and exper-imentation.


Bright and sparkly surfaces, blend with the thousands dazzling lights of the carousels, creating a visible match of suggestions, where the shoes themselves seem to become the essential part of an endless game.


Credits #Candidshot: A Saturday Night at Fun Fair

Photographer - Byron Mollinedo

Creative Director - Guya Guardiani

Videomaker - Gabriele Maggio

Digital - Nicola Ingegneri

Lights Assistant - Dario De Boni

Stylist Man - Carlo Ortenzi

Stylist assistant - Gianluca Zappoli

Stylist Woman- Ramona Tabita

Agency - Ca.O.S.18

Producer - Catherine Bourkiza


Alberto Guardiani Uomo >>

Alberto Guardiani Donna >>

Guardiani Sport Donna >>

Guardiani Sport Uomo >>

Guardiani Kids >>


by Giulia Pacella - Elle Italy magazine

To the SERENA’S call


«I need everything to be perfect and no exceptions here. I personally supervise the process of product creation at all stages of production:

from sketch to packaging».

| 29/07/2016

Back in her childhood, Serena Guardiani, daughter of Italian shoemaker Alberto Guardiani, has decided to follow her fathers steps. A position of a designer of womens collections at Alberto Guardiani is a brand new stage in her career.


As a child I spent a lot of time in my father's studio watching him work. Thats why when I grew up my decision to become a designer was not a big surprise for my family.


Nothing comes for free in this life. I started my career in the company from scratch. At first I was running my father's errands and learned the basics of a new profession.


When my father works he is totally involved in the creative process. So I studied a lot by myself: I watched him working and memorized everything carefully.


Alberto Guardiani was originally created as a shoe brand for men. That is why the womens line, which appeared later, borrowed much from the mens collection. Now this experiment of mixing opposite elements - male and female, casual and evening, classic and sports - is the basis of each collection.


Mine and my fathers views on womens shoes differ in many aspects. At the same time it was very important for me to create a new image of the line, keeping the iconic style of Alberto Guardiani. My brand development strategy is an evolution, not revolution.


Above all, I am starting with a shape. Then I think what do I need to add or change to make them look like shoes made by Alberto Guardiani? So I experiment with proportions, colors and finishes. Its incredibly exciting!


This season we have released a capsule collection of Cherie slip-ons. We used crystals as a decorative element, so we got a sports model with a festive mood.


Technologies will open up new opportunities in design and shoes will become more lightweight, practical and comfortable. That's when we'll live!

He Has Set It All on Feet

by Galina Okuolova - InStyle Russian magazine

| 19/07/2016

The designer Alberto Guardiani does not have to choose between family and work. His daughters and wife help him develop his brand name shoes, they often hold business-related discussions while having dinner together in their cosy and full of souvenirs house in Porto San Giorgio by the Adriatic Sea.

Wanda, the sister of Mr Guardiani takes me in a Fiat Panda to the yellow detached house buried in verdure in a quiet street. Rossella, Mr Guardiani's wife, Serena, Rubina and Guya, his daughters are already sitting on veranda at a table set for breakfast, having coffee, talking and fanning themselves. Gino, Mr Guardiani's Labrador is lying on the cool tiles .

Hello, Wanda! Daddy, come on!" the ladies say.

A corpulent man with a charming smile and curly grey hair, wearing glasses and keeping a newspaper under his arm, comes out of the house and says:"I am Alberto. You are welcome. He takes a garden hose and absentmindedly starts watering the hydrangeas,

involving the photographer and myself in a conversation. Mr Guardiani and Rosella speak Italian, Serena, Rubina, Guya and Wanda translate for us, they all take up each other's ideas, argue, laugh and rub Gino behind the ears.

I have the impression that they are never apart. It seems to me that this is one coherent body with Alberto Guardiani in the centre, who is a good father and designer who has developed a small shoe workshop into a popularfashion brand named after him. Two women's collections, two men's collections and one kid's collection are sold in hundreds of stores worldwide. "No, it has never been as hot here as nowadays, we have not even installed an air conditioner when we built the house the host says.

'Here' means in Porto San Giorgio, a resort located on the coast of the Adriatic Sea with striped umbrellas on the beach, granite rock breakwaters, sand splits and milk-warm water in the sea.

A little horse on the shelf in the living room is from Sicily, the white one next to it is from Tunisia and the other two are from China. "I do not ride a horse myself but I admire these animals: they are so strong, free and graceful" Alberto says.

In the kitchen there are a lot of ceramics brought from Greece, Croatia and Sicily, including the images of the Sun considered by the family as a symbol of the home.

The Guardianis have a housekeeper but they often cook themselves. "I also can cook but only one dish, pasta Carbonara," Alberto smiles.

In the smaller living room in the corner on the table under the lamp there are plenty of family photographs in large frames. The tortoise shell was bought in a flea market in northern Italy, Alberto likes these animals. "When my father goes fishing and by chance finds a turtle, he picks it up, examines it and sets it free" Serena laughs.

The sky-blue fish that we see in the hall under the large mirror were bought in Paris.

The table standing in the dining room now used to stand in the studio of Alberto's parents: "We did not pay attention to it, it was covered with canvas and we just used it as a convenient surface to polish the shoes. Once we took the canvas off, we were stunned by what we saw: it is a true antique!. In Alberto's "den" in the basement on the chest from Bali there are many souvenirs: Russian nesting dolls, statuettes from India and Mexico and the New York Twin Towers miniature.

The guest bedroom on the second floor is decorated in Art Deco style which is the

hosts' favourite. They believe that the tints of blue make you feel like you are by the seaside, which blend perfectly in with the views of Porto San Giorgio.

The hyperrealist sculptor Carole Feuerman showed her new "Survival of Serena" at the Venice Biennale in 2007, and Alberto immediately ordered its smaller version for the hall because his daughter's name is Serena.

Behind the host who is sitting in his cabinet we can see a memorable thing, a stand with adhesive streaks which his parents used in the workshop to glue shoe soles.

On the wall to the right there is a canvas with family photos which Serena made as a birthday present for her father.

The Guardianis like to party, and when the guests go out into the garden, sometimes, the police are involved because the neighbours have complained about the loud music again. "We love music,  Alberto makes a helpless gesture. Especially opera! Pavarotti!"

Alberto is from Montegranaro, a small town situated 15 km deeper on the coast, also in the region of Marche: "By the way, in Marche they have always produced men's shoes, while in Rimini, womens shoes."

He has literally grown up in a workshop: his father Dino used to make men's shoes for Byblos and Gianfranco Ferré in the workshop situated on the ground floor.

In 1947, he set up his own company called Centauro.

Alberto inherited the family business 25 years later, renamed it to Nuova Centauro developed his brand name

He married Rosella in 1978, they lived in Montegranaro for three years,

then moved to a flat in Porto San Giorgio, closer to Rosella's parents and to the sea because Alberto is a passionate fisherman (even on the desk there is a picture of a tuna weighing 234 kilograms that he caught here). Two years later they started to build a family nest, their friend and architect Carlo Valentini had to design a "traditional" house that would not look absolutely new, still sunny.

And anywhere you can see dozens of photographs:

The hosts and their children attending shows, festivals, parties, on holidays on board their yacht in Greece, Croatia and Capri.

Or almost never, in the basement, next to the garage, Alberto has his own "den" with sauna, TV and table football. "Sometimes I need to be alone,"  he says.

"But you cannot stay alone for a long time" Rossella says going up the seashell stairs to the first floor where there is their bedroom with a splendid wardrobe: Indonesian carved doors on the mirror wall seem to be hanging in the air.

Their daughters' rooms are also on the first floor (they do not live with their parents but often come to visit them), and a closet with shoes on the shelves.

One day, Alberto was coming back from a business trip to Russia.

He called me from the airport to say: "Darling, I am coming home!" I replied to him sobbing into the phone: "No, go to the construction site, there is a broken water pipe there!"

He rushed there terrified, and there... was a housewarming party waiting for him! While he was absent, we finished the construction works, and in three days moved all our stuff to the new house to make him a surprise! Rossella smiles triumphantly.

A team approach is very efficient in business, too: "Dad does not speak much in the workshop but mum is very sociable, she talks to everyone and notices everything,"  Serena laughs, she is a Creative Director of the women's collection.

Guya is responsible for advertising and visual content, while Rubina is in charge of the

digital marketing.

How do they manage to maintain healthy relationships?

Alberto shrugs his shoulders: "All my life I have seen that family and work make an organic whole. My friends and relatives help me, I like to live in a small town like this because everything is very close.

Here now there are a lot of tourists in Porto San Giorgio but during the low season

there is no one on the beach, so, I can walk for hours with Gino by the sea and then return home.

Plans for reconstruction?


No! Here everything is exactly as I wanted, we just add some features from time to time".

Preview & Rumors Press release Man Spring Summer 2017

Milan, June 2016 – Imagination of power: Alberto Guardiani Men's Spring-Summer 2017 Collection is inspired by surrealism, from which it draws a light-hearted, and a marked inclination towards beauty.

| 28/06/2016

Thus, a collection of a dual personality takes shape, in which the traditional craftsmanship - that has always distinguished Alberto Guardiani creations - meets innovative solutions, surprising details, daring colours and hybrid functionality. This is not a collection: it is an articulated wardrobe of footwear, designed for a demanding gentleman, who demands high quality, functionality and style from his accessories. These are not sneakers: they are crosscutting footwear that combine a sportive sole with a refined upper, to create a genuine passe-par- tout. This is not print: the decorations are composed of droplets and splashes of colour that recall the dripping of artists. Among the new proposals for the season is the Outsider that from the name alone announces its strong character. This spirited Derby, with a rubber sole, is made of yellow or royal blue brushed calfskin and features an iconic camouflage fringe that makes it recognisable at first glance. More traditional -but only at first glance- is the Sweet Love, another newcomer of Spring-Summer 2017. Its slender silhouette recalls timeless classic footwear, just like the materials chosen, from nappa effect to nubuck calfskin. The sole gives character to this accessory - an unexpected smooth rubber sole, in nuance with the upper - the vibrant colours and ironic welt in natural rope, which adds a carefree note as a whole. In other words, why choose between formal and informal, when it is perfectly possible to have both? Another new entry is represented by the Royalto: a lightweight and dynamic structure, which combines a casual spirit starting from the sole - revealed by the choice of white/beige two-tone rubber - to a natural leather midsole, which recalls the formal universe. A minimalist upper draws everything together, available in a Moccasin or Derby version that lights up with unexpected shades of emerald green or a deep cognac colour. Among the must-haves of the Alberto Guardiani Maison, which are renewed for the Spring-Summer 2017, is the Algreen, identified by the rubber sole with a camouflage tread. This versatile shoe, this season, evolves into a two-tone slip- on: a sports shoe with a décor inclination - as emphasised by the hand stitching, pleasantly contrasting, which recalls a baseball. Even the Clayton, another evergreen of the Maison, is more easy-going and fun loving in this collection. The natural white rubber tread sole -highlighted by the grey midsole and the rope welt detail- is grafted onto delightful two-tone Derbies, which seem designed to appeal to the contemporary dandy.Alternatively, there is the moccasin version available in two variants: decorated with splashes of colour, it will be the chosen footwear for those seeking a casual but elegant style, with an intellectual touch. Made using monochrome nubuck and enriched by an iconic camouflage welt, it becomes a bold accessory, of a decisive fashionista point of view. Even the Osaka reinvents itself in a casual flair thanks to a new model available in crocodile print nubuck and suede, combined with the typical white rubber sole. The shark tooth sole, which characterises the Shark’s Boot, welcomes this season with college-inspired unlined loafers, made of soft-brushed calfskin. A fresh and carefree mood also brighten the universe of athletic shoes. For example, Circus, the lightweight sneaker with its distinctive milled rubber sole - along with a leather midsole - and its slender silhouette. For Spring-Summer 2017, this smart-casual model is proposed in the classic monochrome drummed calfskin… That, however, is combined with a witty tongue in striped fabric, capable of giving a completely new character to the collection.

Alternatively, there is also a multi-coloured version, created by combining different materials: this is how to update an essential accessory turning it into a personal statement of style. A more subtle evolution of the Berk: this gym shoe of classic proportions is renewed through surprising details, such as perforated materials, neon yellow lace tips, and camouflage details. Because sometimes it just takes one thing to redefine the collection completely. An all-new formula is the incarnation of the slip-on, made of smooth calfskin and with visible elastic laces and camouflage detail on the back, which represents an absolute first for this season. Finally, a new proposal that combines the genderless trend, making it a unisex model: Stripes, a model with a boxed rubber sole and upper embellished with decorative stitching made entirely by hand. An active spirit shoe, but with a decisively dressy inclination, originally made for him, but that can also be worn by her...

An anthem based on freedom and imagination, fully in line with the spirit of the Spring-Summer 2017 by Alberto Guardiani.


For information and contact:

showroom@albertoguardiani.it ph: +39 02796385



| 09/05/2016

In the small town of Montegranaro in Italy’s Marche region, a tiny, family-run atelier has been honing its craft for the last 69 years. The craft in question? Artisanal leather shoes. And the brand, Alberto Guardiani, has become synonymous with its refined craftsmanship and innovation ever since it began in 1947. In fact, it’s thanks to these values that the brand enjoys a long-standing Handmade collaboration with Wallpaper* – the last of which resulted in a Robert Storey-designed window display in its Milan flagship.

This year, however, marks a significant turning point in the history of the shoemaker: Serena Guardiani – daughter of Alberto and granddaughter of founder Dino – is stepping into the role of creative director, of the brand's women's collections. The 26-year-old graduate of Milan’s Istituto Marangoni joins her elder sisters Rubina and Guya within the company, making the transition to the third Guardiani generation complete. ‘I’m excited to bring a woman’s point of view and a touch of femininity to the functionality we’re known for,’ Serena says of the direction she intends to steer the brand in.

Her father will continue to oversee the men’s side of the business, and will remain her visual sparring partner. ‘My father is definitely “King of the style office”,’ Serena laughs, before adding: ‘He is the kind of man who very much believes you have to earn your space before you can take it. Because of this, I spent a long time developing my experience outside of the business.’

This experience has culminated in the brand’s second collection under Serena’s creative guidance, something that’s both a throwback to the glamour of the 1970s and 1980s, and a nod to the future. For A/W 2016, dainty brogues grounded with tough tread and a pair of snakeskin-embossed gold leather booties are standouts. The meeting of glossy leather and chunky lug soles is the kind of classic-versus-modern contradiction that embodies Guardiani to a T. ‘I have a big respect for our history and brand DNA,’ says Serena. ‘From a design perspective, this will always be my starting point.’


Women's Fall Winter 2016-17 - Presentation Milan Fashion Week

A tribute to the glamour of the 70s and the audacity of the '80s, with a masculine appeal and sophisticated character.

| 02/03/2016

The disco fever atmosphere of the 70s meets the hedonistic audacity of the 80s in the new Women's Fall Winter collection, presented in Milan Saturday, 27th February, served on a silver platter by charming gentlemen in tuxedo. An innovative stylistic vision that blends highly different elements in a surprising and modern accord, designed for women with a strong personality, but that doesn't want to stop being feminine, a contemporary women for whom functionality and style are essential elements.


The competitors of the 66th edition of Sanremo, Lorenzo Fragola, Alessio Bernabei, Neffa and Dolcenera have choosen Alberto Guardiani shoes...

| 19/02/2016

The competitors of the 66th edition of Sanremo, Lorenzo Fragola, Alessio Bernabei, Neffa and Dolcenera have choosen Alberto Guardiani shoes to tread the prestigious stage of the Festival.Even off the stage, Andrea Delogu presenter of RaiRadio2 wore the iconic Lipstick Heel to follow the live radio show of the Sanremo Festival.Check out all the looks of Sanremo and choose your favorite!

Preview & Rumors Press release Man Fall Winter 2016-2017

Milan, January 2016 – A peek into the future: the Alberto Guardiani Fall/Winter 2016 Menswear Collection is inspired by a futuristic spirit, apparent in all next season's styles. Reappropriating the past while continuing to look into the future is Alberto Guardiani's recipe for dressing today's gentleman with success. And so the collection goes back to historic styles (evolved with new materials) and an obsessive focus on details, made possible by the irreplaceable savoir-faire of the master shoemakers of the Marches.

| 04/02/2016

Designed for a gentleman with a multi-faceted personality and bold style, the Fall/Winter 2016 Collection comes up with a cross-cutting, hybrid universe of innovative footwear maintaining all the appeal of the great classics. This eclectic spirit is perfectly incarnated in the Antony, this season's most important new shoe. Its sober, impeccable lines recalling the world of formalwear cross paths with exquisitely contemporary features such as a black rubber lug sole covered with a strip of slate-grey leather. A number of variations are available: from the ankle boot to the timeless derby and the slip-on, it is today's version of one of Alberto Guardiani's historic styles. Quality materials and unusual techniques interpret a number of different occasions for use and different temperaments: from the composed sobriety of lace-ups in black tumbled calfskin to plucky booties made of craquelé patent leather and an eccentric crocodile-look calfskin decorated with a camouflage print. A plucky look characterizes the structure of the Power shoe, made instantly recognizable by the red midsole on its heel and the logo on the metal eyelet. Built on arubber sole inspired by hiking boots, this solid shoe with bold lines is interpreted in two different moods: a bold, sporty look for the lace-up short boot version, or a more fashionable metropolitan look in a derby shoe. More calibrated but equally refined, the Gauguin is the perfect shoe for anyone seeking a timeless accessory with a nod to today's trendiest styles. A calibrated rubber sole, not overstated, encounters one of the most classic shoe styles, made of hammered calfskin: the timeless double buckle shoe, with the addition of a characteristic notched fringe, a contemporary touch that instantly brings it up to date. But the detail that makes this shoe truly unique is a natural leather midsole, product of the painstaking hand craftsmanship that adds a special touch to the entire collection. Even Alberto Guardiani's most classic styles are altered by the free spirit of experimentation characterizing the Fall/Winter 16 Collection, with new and different combinations of materials, sophisticated prints and innovative details. Such as Clayton, in which the characteristic lug sole is brought up to date with a laminated leather welt: a special touch graphically underlining the shoe's streamlined silhouette with a slightly tapered toe. The derby appears in hammered leather trimmed with tiny studs, making it a perfect passe-par-tout combining the authority of a lace-up with the sporty attitude of a lug sole. The Algreen, with its rubber platform sole and unique camouflage tread, is also reinvented this season. Along with booties and derby shoes there are loafers, with tassels and elastic left bare for a casual, sporty mood. A stylish detail: the blue camouflage print on the sole also appears in the quality brushed leather on the tip of the toe. After all, it's the details that make the difference!And for men who prefer classic style, Alberto Guardiani has brought back some of its historic models: the Tintoretto, a lace-up with a minimal cap-toe, with contrasting colours on the sole and toe for this season. Sober colour combinations such as black and forest green or black and garnet ensure that this classic shoe preserves all its aplomb. Aldon, another historic Alberto Guardiani style, is also back with a new look: a derby that laces up at the side, with an agile rubber sole to give it a broader, more contemporary appeal. The Guardiani Sport Collection is tuned in to the same wavelength: while classic shoes discover their sporty side, in this collection sports footwear becomes more dressy, multiplying its potential. The Berk, for example, is transformed with new materials from a simple sneaker to a refined multipurpose shoe. Its ultralight sole makes the Berk incredibly comfortable; the new hides with a bold material appeal (such as lizard-printed suede or calfskin with camouflage inserts) give it a refined new look. Available in a vast colour palette ranging from garnet to grey and aviator blue, it's the metropolitan dandy's favourite sneaker. Circus has evolved in the same direction: its characteristic milled rubber sole - completed with a midsole and a metallic welt – is combined with a simple upper, underlined by the discrete luminosity of tumbled, laminated calfskin. Thus the perfect smart-casual accessory takes form. Style or comfort? Now you don't have to choose.Wavy, a classic running shoe, also becomes a hybrid, effortlessly combining a sporty sole with a calfskin and felt top clearly inspired by the world of men's tailoring. The same is true of Tudor, identified by its box sole, and Truman, with a zipper down the middle. The structures of both shoes are given a new identity by bold combinations of materials for a new patchwork look. Different hues of suede, different kinds of leather, and complementary forms of craftsmanship are combined spontaneously, with a boldly visionary touch and a pinch of fun, to create shoes of great character and unrivalled practicality.


For more information:

Alberto Guardiani Press Office

Corso Venezia 16


Tel: +39 02.796385


These “stolen shots” create the new spring/summer 2016 advertising campaign by Alberto Guardiani...

| 18/01/2016

The goal of the photographer Byron Mollinedo is to capture spontaneously the new summer collection immortalizing street scenes of ordinary life that belong to the stories of all the youth of the world. "Candid shots" is a story with a focus on new contemporary models of the brand through an informal and natural tale made of people, neighborhoods and at the end of a whole city, in which every lover of the brand will recognize himself.

Alberto Guardiani Man

Alberto Guardiani Woman

Guardiani Sport Man

Guardiani Sport Woman


In the tour "La Rivoluzione sta Arrivando" the rock style of Guardiani meets the adrenaline and engaging of Negramaro...

| 04/01/2016

In the tour "La Rivoluzione sta Arrivando" the rock style of Guardiani meets the adrenaline and engaging of Negramaro, enhancing the personality of each member of the group.A selection of iconic models of the brand chosen by the fashion creative director Christian Petrini, has followed the band in all stages of the tour in 2015, giving birth to revolutionary look.




Elegant and linear, the ankle boots are absolutely one of the most versatile shoes for the fall winter.

Intesa San Paolo with the aim to represent the excellence of Made in Italy presents "Here's my business" for Expo 2015.

Preview & Rumors Press release Woman Spring Summer 2016

Milan, September 2015 – There is innovation in the air at Alberto Guardiani, and the SPRING-SUMMER 2016 Women's Collection is the evidence. The feminine universe of the brand evolves under the creative guidance of Serena Guardiani.

| 08/10/2015

Milan, September 2015 – There is innovation in the air at Alberto Guardiani, and the SPRING-SUMMER 2016 Women's Collection is the evidence. The feminine universe of the brand evolves under the creative guidance of Serena Guardiani.

The protagonist is a contemporary woman, determined but feminine, who demands functionality but is not prepared to sacrifice style. Her strong personality is reflected in a multi-faceted yet always consistent collection, which processes the DNA of the brand to invent a unique style. Male inspiration and functional aptitude have always been fundamental values for the brand, permeating the entire collection and defining its strong and modern character.

The active spirit is revealed through the wide assortment of sneakers, expressed in three structures to meet all the needs of a dynamic, though sophisticated, woman.

They range from the very light Laki, characterised by a split sole, to the daring Ginger, resting on a high lightweight rubber wedge underlined by a contrasting micro-wedge.

Finally, Wendy features an intermediate sole, also available in the Up, version, with an invisible raised up heel inside.

The unquestionable feminine character of these shoes is dictated by a sober and delicate palette, which includes white, black and nude, in addition to the diaphanous metallic tones and an evanescent flower print.

Essential only at first glance, the sneakers for the Spring-Summer 2016 reveal an unexpected wealth of details: scalloped profiles, shaped soles enriched by graphic patterns that give a unique personality to each model. Refined materials and

sophisticated workmanship, like suede decorated with micro-studs, perforated patent leather and genuine leather carved to obtain innovative material effects, transform training shoes into an accessory with a strong personality, perfect from morning to night, to cope with even the dressiest occasions.

The same versatility of use characterises the boyish universe, where the clearly male-inspired models are renewed by playing with unexpected details, soft colours and refined combinations of materials. Derbies, brogues, loafers and slip-ons always rest on significant, structured soles: "Functionality above all" seems to be the motto of the collection.

The iconic New England, characterised by the treaded rubber sole, is enriched with new models, unexpected cut-outs and refined combinations of materials and ton-sur-

ton colours through drummed calf leather with irisé finishes, glitter paint, laminated and brushed metals.

Great attention is paid to the "feminine" details, using glittered contours, special applications of finely carved studs and expertly perforated decorative motifs.

The mood of the more aggressive Sharkboot, which emerges from the important “shark tooth" sole, is lightened up to give birth to a new style: the moccasin.

The choice of materials is eccentric with personality, from the retro reflector to laminated and perforated leather for a "metal mesh" effect. The sandals, inevitable protagonists of Spring/Summer, interpret the double soul of the collection by combining hyper-functional fittings and forms with very precious decorations. Thong sandals, dual band models and cage-like structures are expressed in two different heights: Kira, a very low wedge, and Karen, a raised flatform also available in a multicolour version.

The materials draw upon the boyish universe: metal laminates and brushed calf leather, perforated models and patent leather with soft tones, sometimes enriched with jewel applications and contrasting micro-inserts. The recurring motif lies in the contrasting contours, which define the profiles of the shoe and create a unique graphic appeal.

The functional revolution in the world of heels is called Lilli: a style that reveals an agile and comfortable character. A frame in metallic ABS highlights its particular trapezoidal shape, which gives momentum to two variants with a 50 and 90 mm heel: a decorative and structural element. Models of essential design are developed on this solid and comfortable base, ranging from ankle boots with lateral cut-outs to the décolleté with strap, through to timeless sandals.

The main collection sits alongside the Chérie Capsule Collection: a very light weight slip-on in scuba fabric with rubber sole decorated with heat-sealed crystals, accompanied by a matching backpack. A practical and amusing combination, which comes in 12 bright shades. From royal blue, to cyclamen, to sage green and lime yellow plus two "special" versions in denim and printed satin.

A further interpretation of the multifaceted character of the Contemporary Woman of Alberto Guardiani.



Give to your outfit a refined touch!

Lace up, lug soles, pied-de-poule and tassels make breathe the dreams...



The army pattern gives a gritty mood to natural forms such as the classic lace-ups and loafers in the new model Algreen.



"She's the Boss" was singing Mick Jagger praising his wife, Bianca, when in the '70s wore an ice white tuxedo at their wedding.

The perfect mix between casual and formal?

Behind The Scene

This season, our prestigious partners in Qatar, Salam Stores has dedicated a special highlight to Alberto Guardiani, making a series of exclusive interviews to a selection of the staff working in different areas of the company.


| 04/08/2015

BEHIND THE SCENE – Serena Guardiani – Product and style coordinator woman’s collections

1. 3 words to describe the brand


2. What studies did you do?

I studied fashion business and product management

3. What do you like best about working for Guardiani?

I am proud to keep on working on my father’s steps, to continue his work started more than 40 years ago. This a big challenge and I love challenges.

4. How is Italy infused in the brand’s DNA?

The craftsmanship heritage of my grandfather Dino mixed with the edgy experimentation of my father is the perfect combination of what is Italian creativity nowadays.

5. What is your main source of inspiration?

My father and all the Guardiani’s women. Of course travelling is important because opens your mind, stimulate your dreams but when I keep with my feet back on the ground my family is my first source of inspiration, it represents the reality to me. I strongly believe that a prefect product is a combination of creativity and pragmatism, dream and realty.

6. If you had to choose one shoe to wear every day, which one would it be?

The Guardiani DNA as well as mine is boyish-man oriented. For instance Shark’s boot and New England represent the same balance of style. As woman if I had to choose a high heel shoe the only one would be the Lipstick Heel, because it represents an extremely feminine woman but at the same time ironic and with a strong personality.

7. What do you think makes a fashion product truly unique?

Details always make the difference, it is what always gives balance to a product. Shark’s boot and New England represent two extremely boyish models translated in the feminine world thanks to materials, accessories and colors.

8. If you had to take a plane tonight, where would it take you?

I would go to any Greek island. Sea is my home!

9. Your favorite soundtrack?

Paolo Conte – VIA CON ME

10. How do you see the future of Alberto Guardiani?

A world full of women

11. Your favorite motto?

Always believe in it, never give up!


BEHIND THE SCENE – Roberto Cesetti – marketing and Visual communication dept.

1. 3 words to describe the brand


2. What studies did you do?

I got marketing and communication degree at University

3. What do you like best about working for Guardiani?

Working for a company that represents one of the excellence of Made in Italy is a rich and worthy opportunity for my professional career. I can increase and improve my expertise in marketing and visual communication

4. How is Italy infused in the brand’s DNA?

Italy represents culture, beauty, art and style around the world: Alberto Guardiani DNA is the result of this combination. Heritage is the starting point of our brand but always mixed with edgy experimentation and international appeal.

5. What is your main source of inspiration?

Everything gives an emotion: movies, music and any expression of art. Travelling is also a main source of inspiration because opens your mind and gives you the opportunity to get in touch with different cultures and point of view.

6. If you had to choose one shoe to wear every day, which one would it be?

I love the Aldon slip-on in black woven calfskin leather

7. What do you think makes a fashion product truly unique?

A fashion product always reflect the style of times. If I had to consider the style of these days I would think that technology, design and attention to details can make the difference.

8. If you had to take a plane tonight, where would it take you?
New York is my dream and will be my next summer trip

9. Your favorite soundtrack?


10. How do you see the future of Alberto Guardiani?

Alberto Guardiani future is moving fast towards international markets with an unique shoe heritage based on fine craftsmanship and attention to quality.

11. Your favorite motto?

Live like if you had to die tomorrow and learn like you had to live forever


BEHIND THE SCENE – Daniela Balzano – Alberto Guardiani store manager – Milan flagship-store

1. 3 words to describe the brand


2. What studies did you do?

I studied as accountant at high-school, as soon as I finished I started working in fashion because fashion is my passion

3. What do you like best about working for Guardiani?

First I love to improve customer retention and loyalty. Customer satisfaction is the main goal of my job, only in this way we can contribute to the brand success. Moreover I love working for a family company with an high-level organization.

4. How is Italy infused in the brand’s DNA?

The Made in Italy influences strongly our collections which are based on accurate research of design and materials.

5. What is your main source of inspiration?

Kate Moss is my style icon, I love her way of mixing street style and sophistication

6. If you had to choose one shoe to wear every day, which one would it be?

I’m addicted to ankle boot

7. What do you think makes a fashion product truly unique?

A product is really unique when you can wear it with different looks, in different moments of day. But first of all a unique product is always timeless.

8. If you had to take a plane tonight, where would it take you?

New York for sure!

9. Your favorite soundtrack?

Hoizer – “Take Me to Church”

10. How do you see the future of Alberto Guardiani?

After the successful restyling of our flagship store in Milan we opened with the same store concept in Capri, Ankara, Moscow and other cities. On this basis I can see only a big success around the world of this new Alberto Guardiani direction.

11. Your favorite motto?

Everything always work out for the best


BEHIND THE SCENE – Andrea Testella - Shoe lasting production specialist

1. 3 words to describe the brand


2. What studies did you do?

I studied as accountant at high-school

3. What do you like best about working for Guardiani?

I like working for a long and established experience, a company with more than 40 years of heritage and tradition but always looking forward. I love working for Alberto Guardiani because I can improve my professional skills working with specialized shoemaking experts.

4. How is Italy infused in the brand’s DNA?

The Made in Italy influences strongly Alberto Guardiani production as I told you before a long lasting shoemaking tradition is not easy to find in other companies

5. What is your main source of inspiration?

My grandfather, I am proud to work for the same company where he started the first shoes production.

6. If you had to choose one shoe to wear every day, which one would it be?

I love sneakers, I am crazy for WEN model

7. What do you think makes a fashion product truly unique?

A product can be unique only if reflects contemporary trends but after year can became a vintage item

8. If you had to take a plane tonight, where would it take you?

Las Vegas is my dream

9. Your favorite soundtrack?

The Queen – We Are the Champions

10. How do you see the future of Alberto Guardiani?

As I told you before my grandfather stared his career since the begging of this company. Since then on many changes and improvement occurred so what I can see is only a future made of expansion and growth.

11. Your favorite motto?

Learn a trade and it will stand you in good stead


BEHIND THE SCENE – Milena Corvari – shoe finishing production specialist

1. 3 words to describe the brand


2. What studies did you do?

I studied as accountant

3. What do you like best about working for Guardiani?

Working for a solid and structured company has been very important for my professional career. I like also the working environment and the relationship with my colleagues.

4. How is Italy infused in the brand’s DNA?

Italy is known around world for culture, art and craftsmanship: I think those values have positively influenced Alberto Guardiani brand.

5. What is your main source of inspiration?

My kids, they are my support for all my activities.

6. If you had to choose one shoe to wear every day, which one would it be?

I love sneakers as they more comfortable and easy to wear

7. What do you think makes a fashion product truly unique?

A fashion product can be unique only when is special and inimitable.

8. If you had to take a plane tonight, where would it take you?
I love United States, especially Florida: Miami is my favorite city.

9. Your favorite soundtrack?

The Pink Panther soundtrack

10. How do you see the future of Alberto Guardiani?

Despite the international economic crisis we still breath in a stable and strong atmosphere, so the future can be only positive and better.

11. Your favorite motto?

live and let live


LOREDANO MARZETTI - BEHIND THE SCENE – Senior designer man collection

1. 3 words to describe the brand


2. What studies did you do?

I studied as fashion designer

3. What do you like best about working for Guardiani?

I am very proud to work for a successful and very well-known brand around the world. Here I can express my creativity and let my ideas come true.

4. How is Italy infused in the brand’s DNA?

The Italian attitude to creativity and design strongly influences the brand DNA since ever. All Alberto Guardiani collections are the result of a detailed research able to transform heritage into the future.

5. What is your main source of inspiration?

The main source? My instinct first but also everything communicating emotions to me could be the right input to create a new Alberto Guardiani shoe

6. If you had to choose one shoe to wear every day, which one would it be?

Shark’s boot in scuba fabric mixed with brushed calfskin leather: it’s my perfect style, because I am always looking for good vibes

7. What do you think makes a fashion product truly unique?

As explained before following my personal instinct a product can be unique only when transmits good vibes

8. If you had to take a plane tonight, where would it take you?

Hong Kong is coolest city!

9. Your favorite soundtrack?

R.E.M. – Everybody Hurts

10. How do you see the future of Alberto Guardiani?

If I compare the first collections designed at Alberto Guardiani with these summer collections I can see a progressive evolution in style and design. Every season our collections represent a big contribution to the new fashion trends and our future will follow more and more the same direction.

11. Your favorite motto?

Carpe diem

The rock beauty of the 70s is reinterpreted in a casual chic style: a blend of rebellious spirit and romantic soul are the key elements of the new advertising campaign of Alberto Guardiani for autumn/winter 2015-16.


The mixing of the typical sporty-vintage taste of the 70s and the shapes and sizes of 90s are the key elements of the new Alberto Guardiani men's collection for spring/summer 2016.

| 01/07/2015



Alberto Guardiani: Sporty Tailoring


The mixing of the typical sporty-vintage taste of the 70s and the shapes and sizes of 90s are the key elements of the new Alberto Guardiani men's collection for spring/summer 2016.

The wardrobe of the Guardiani man for the new season is inspired by a sartorial style with technical and sporty details: craftsmanship and sportswear meet each other for a new refined and innovative style.

Classically inspired shapes of the 70s are perfectly blended with compact 90s volumes and create new dynamic silhouette.

Carved and hand-woven leathers, calfskin leathers artfully printed and sewn come together with the energetic volumes of the soles giving life to a collection that represents the perfect mix of design dedicated to a man always on the move.

Faded suede or aged-vintage effect leather, brushed calfskins with cream, interwoven or diamond perforated calfskin leathers are in alternate colors of intense black, graphite gray, dark blue, denim blue, dark brown, garnet red and total white.

The ALGREEN model this season is presented as lace-up in abrasivato calfskin leather in total black with special hand-weaving processes of the upper sole combined with a 40 mm high base with rubber sole in a multicolor camo effect. The craftsmanship hand weaving processes also enhance the CLAYTON lace-up. A captivating shaped shoe that shows the calfskin leather of the upper sole worked together in crosses and overlaps, combined with a solid rubber sole.

The it-shoe SHARK BOOT comes in soft calfskin leather mixed in different processes:the smooth leather of the heel part is coupled with the unique diamond perforation or hand-woven leathers of the upper, giving a vintage look to the typically energetic and engaging shape of the shoe. The shape of the desert boot leaves the ankle uncovered and is enhanced by string laces inserted in trekking style metal hooks. The distinctive element remains the gritty super light rubber "shark tooth" sole. The sporty-tailoring new BERK sneaker is the result of a careful research and attention to the typical tailored craftmanship of Alberto Guardiani.

It is presented in several versions: in total white abrasivato calfskin leather characterized by the particular geometric cubic 3D pattern, in a soft diamond perforated calfskin with a vintage look, in fabric with ethnic prints or in simple calfskin leather in different colors such as white, blue or garnet red, with a rubber sole matching tones with the upper. A shoe where the compact and energetic volume of the sole is sewn artfully to a clean shoe upper with a ultra contemporary design

The TRUMAN sneaker is also characterized by the total white color of the upper developed in a mix of soft calfskin and ostrich printed leather. The strong and robust structure comes with string laces together with a large velcro buckle in transparent smoked pvc. The sole is carved with a particular graphic linked to the crossfit activity and shows an American Swing pattern, one of the basic moves with kettlebell of the discipline.

Another new product of the season is the WAVY runner sneaker: a shoe with a captivating design created for those who love to be polished even in the most casual moments. Hi-tech fabrics or with ethno-chic patterns are combined with suede, rubberized calfskin and transparent smoked pvc. Trait d’union of this mini collection is the gaiter that overlaps the shoe upper or designs the drilling of the demi-open model.

The FREEMAN sneaker has a most classic and formal taste characterized by an English-style perforations and by a front fringe mixed with the string lacing. This typical elements of a classic derby shoe have moved to a super light sneaker with a casual look and with a super light rubber “shark tooth” sole.

A collection with a classic taste but geometric at the same time, interpreted through the innovative overlapping of materials and schematic patterns that blend through a simple and refined naturalness.


Visit our Virtual Stand on E-Pitti.com

Start the summer on the right foot with our super stylish Gladiator sandal.



A sporty chic look with a minimal design! The keyword is White!

Grounge, contemporary or classy?

Cherie, the jewel slip-on from Guardiani, is a capsule collection preview for fall/winter 2015-16 "blended" in five vitaminic colours, available in monobrand stores, online store and selected shops.



Dress up the spring; pick the freshness of the woven mood!


Alberto Guardiani in partnership with AbModeks opens in Latvia...

| 23/04/2015

Alberto Guardiani in partnership with AbModeks opens in Latvia, in a new and prestigious location in the heart of Riga, along the street Brivibas at number 46, in the elegant and luxurious palace in Jugendstil style designed by architect Konstantin Peshken.

The opening cocktail party was held on April 16, 2015 in the new space with a modern and international allure. Numerous celebrities attended the party including Maxim Busel, Marina Dianova, singer Roberto Meloni, stylist Salcevicha Indra, the lawyer Liene Sturaine, designer Helena Chaude, fashion editor Olga Kolotova and showman Armands Simsons.

The simplicity of the geometry merges with the functionality and art deco inspiration, creating a post-modern, refined and sparkling atmosphere.

It’s the right moment to play with colors and give liveliness and dynamism to your look!



Dressed of light, add a touch of romantic glitter to your wardrobe!



Choose your shades of gray and discover the other proposals for man and woman in this color!



Shark's boot, the new Guardiani boysh style It-shoe, with the recognizable super light "shark tooth" sole renews his style with a fresh and feminine allure. The Shark's Boot in the male version is more sculptural...

Preview & Rumors Press release Woman Fall Winter 2015-2016

The world of rock meets the harmonious and luxuriant style of Rococo for a total synergy among apparently faraway views, but which merge together in a contemporary design...

| 20/03/2015



The world of rock meets the harmonious and luxuriant style of Rococo for a total synergy among apparently faraway views, but which merge together in a contemporary design, in a perfect duo between rebel energy and sophisticated opulence.

A collection, which has been conceived for an ironic, determined and refined woman, made up of purely rock'n'roll elements, which merge with the sumptuous features of Rococo, creating a mix of unique materials, finishes, shapes and accessories.

The encounter between two formally opposite worlds materializes in the black rubber-coated calfskins, enriched with antiqued gold gemstones in the brushed lamés matching with the damask velvets in gold and charcoal silver, or in the tumbled calfskins, decorated with jewel charm tassels.

Solid, yet elegant at the same time, processes are appraised by elastic bands with black and gold lurex effect, by a combination of studs, gemstones and rhinestones, presented in a mix of black, gold and charcoal colours. An example is the Shark’s boot style, which has undergone a restyling with the jewel strap version, contrasting the strong effect of the rubber-coated black calfskin, of the neoprene gaiter as well as of the same shape of the shoe with the "shark-tooth" sole.

The ongoing style remains, presented in an alternative version, with elastic laces and drawstring, in lamé crocodile print matching with a bright suede cracked effect in charcoal colour.

The New England family gets larger with two new styles. The laced combat boots in tumbled or brushed-off calfskin is enriched with studs and stones on the tip and heel. The slip-on style, featuring a refined and, at the same time, a rock look, is characterized by a maxi tongue and is presented in different special versions: lamé crocodile and brilliant suede with cracked effect, black brushed calfskin with lurex elastic band, both with maxi charm tassels with Rococo features.

The union between two structures, already featured in the AW 2015-16 men's collection, gives birth to Arya: lace-up and Beatles with a slightly rounded and pointed shape, a sole featuring a formal leather welt and central ribs under the sole, which confer a light feature to the structure. The styles are presented in two special hair-on calfskin versions: one in pied-de-poule enriched with studs and stones, the other one spotted in purple and ash shades, combined with a gleaming lamé purple calfskin.

For Fall/Winter 2015/16, heels by Alberto Guardiani renew themselves with two structures featuring a Seventies style: Lilli and Claudine.

Lilli, with 90 mm heel height, trapeze-shaped covered with leather and featuring a gold frame, is conceived in three styles: ankle boots, court shoes and lace shoes with satin laces; the hides range from black calfskin or black&white to coloured suede in purple shades.

Claudine, with 30 mm heel height and square toe, is a structure, which combines the past and the future by typically Seventies outlines, together with an advanced style, an example of this is the style “gabbia” in gold lamé calfskin with applied chain.

Starting from this season, the collection also includes a new project: the Iconic Brace Bag, a unique cross body style, sophisticated and with an urban look.

Characterized by its gold metal or charcoal logo, it can be carried by hand or on shoulder, owing to its removable chain.


The Iconic Brace Bag is developed in the various materials featured in the collection: rubber-coated calfskin, neoprene, lamé crocodile up to spotted hair-on-calfskin in purple and ash shades.


Link online











The atmosphere and the vibrant energy of Pop Art gives life to an eclectic and original woman's wardrobe.

Give a twist to your outfit with a sole full of personality!

Alberto Guardiani brings the new store concept in Moscow

Alberto Guardiani re-opens its doors in Moscow at Crocus City shopping Mall, with a new concept by an eclectic and Post-modern look, joining its basic functional aspect with geometric simplicity.

| 25/02/2015

The architectural project wants to recall the atmosphere that marked the brand’s creation in the 1940s.  Masters of Art Deco architecture reinterpreted in a contemporary way inspire furniture and spaces.

The new store is restyled with a central entrance and two display windows. The project, which involves a surface area of 110 square meters, evokes the foyer of an apartment in New York, Paris, Singapore or London— welcoming and cosmopolitan, intimate and elegant.  The space is defined by: central two-story bookshelves open on both sides decorated with old white books; a large table lacquered in Guardiani blue under a big Coltrane chandelier by Delightfull with 3 iron tubes, that make it magical and a smooth lighting effect; the use of carpets, ottomans, and armchairs.

The opening was attended by many personalities from the artistic scene like Maria Kozhevnikova, Yelena Starostina, Daniil Fyodorov, Yury Grymov, Emin Agalarov, Alexey Chumakov, Yulia Savelieva, Vladimir Kristovsky, young designer like Alisa Tolkacheva, Dasha Gauzer, Anastasia Grebyonkina, Pyotr Aksyonov.

Among the guest were also press, blogger and influencer like Daria Kunilovskaya, Katya Katkova and Oksana On, Marina Demchenko, Maria Yasakova.

Between them, also partner Emin Agalarov and friend Konstantin Andrikopulos with his wife Olga Tsypkina.

The new concept that arrives in Moscow is for the strong Made-In-Italy spirit, but with an international appeal!

65th Berlin Film Festival: Alessandra Mastronardi wearing our Hilton

65th Berlin Film Festival, Alessandra Mastronardi wearing our lace-up Hilton silver rolled through the streets of Berlin. The actress is in the German capital for the presentation of the film "Life", directed by Anton Corbijn...

| 16/02/2015

Alessandra Mastronardi wearing our lace-up Hilton silver rolled through the streets of Berlin. The actress is in the German capital for the presentation of the film "Life", directed by Anton Corbijn, where she plays the leading role with world renowned actor, Robert Pattinson.

The Hilton lace-up model is characterize by soft and essential lines and the silver shining color perfectly complete the Mastronardi’s outfit, giving an original and refined twist.

To find out when it will be available online along with the rest of the Spring Summer 2015 collection subscribe to our newsletter here

Preview & Rumors Press release Man Fall Winter 2015-2016

A mussed-up elegance inspired by the Beatles and 1960s England: a high energy combination of simple British style with the typical research of Made In Italy

| 26/01/2015


British Essential: Twist & Shout

A mussed-up elegance inspired by the Beatles and 1960s England: a high energy combination of simple British style with the typical research of Made In Italy. This is the concept behind the new Alberto Guardiani fall/winter 2015-16 collection: a bold style that draws on the past, but with contemporary colours, shapes and materials. The typical British allure of the age of the Fab Four is expressed in a collection featuring simple design given a new twist by innovative cuts, materials and workmanship. The SHARK’S BOOT is a desert boot available in four new versions: in abrasivato calfskin leather with hound's tooth fabric uppers or honeycomb print abrasivato calfskin buckles, both with neoprene gaiters. Two very special versions in black calfskin with a stringray print and a saffiano camouflage print. The unusual neoprene gaiters are not smooth but have tiny dots in relief to create a bubble-wrap effect. All styles lace-up with elastic laces and a drawstring, with an ultra-light “shark's tooth” rubber sole. Booties and desert boots for the new JOHN style, all versions have an island-mounted sole to lighten up a shoe with a handcrafted feel, created using materials such as abrasivato calfskin with or without a honeycomb print and suede, with details such as English-style perforations and leather welts; all ideally mixed with less formal elements, such as laces with metal through-pieces and buckles with velcro fastening.

ALGREEN is another new line including ankle boots, loafers, lace-ups and slip-ons with tassels, combining materials such as soft tumbled calfskin with materials such as neoprene in the gaiters, camouflage print saffiano leather and stingray print calfskin. Lace-up and velcro fastenings are combined with an unusual base rising 40 mm above a green and brown leather camouflage sole.

GULULU is a new desert boot intrekking style, lined with wool and made of soft calfskin in a variety of different colours, including brick red, dove grey, black and forest brown.

Lastly, CLAYTON is an attractive style offered in a number of different versions ranging from brushed calfskin uppers combined with black and white hound's tooth ponyskin or suede with studs and eyelets or with brushed calfskin printed with a honeycomb pattern. Suede or calfskin buckles and laces with metal hooks or a special neoprene covering fasten up all versions with rubber lug soles.



Guardiani Sport: Modern Regeneration

For fall/winter 2015-16 Guardiani Sport regenerates and reinforces its smart soul with traditional handcrafting and materials which are practical but have a sporty vintage feel.

Soft hides, studs, texturised graphics and a skilful blend of craftsmanship give styles a rich, modern personality without neglecting the tradition that has always been the strong point of all styles. What's really new this season is the  TRUMAN sneaker, with its bold, strong structure, available in a lace-up version, with big velcro buckles or unusual golden piercing joining through-pieces. Featuring a variety of different materials such as crocodile print calfskin, hammered calfskin or plain smooth calfskin. But what is truly special about this shoe is its sole, notched with unusual graphics linked with the crossfit workout and demonstrating one of the key moves in the discipline of kettlebell: the American Swing.

The classic  WEN sneaker stays lightweight thanks to materials such as nylon in combination with a crocodile print calfskin in a variety of different colours including red, slate grey and blue, but also incorporates new materials such as rubber-coated oxidised calfskin combined with pleated velvet or nabuk with satin. All versions feature a lightweight rubber sole with a brightly coloured tread.

TUDOR styles include variations ranging from sneakers to slip-ons.

All with rubber soles and clean lines, they are made of soft hammered calfskin with suede trim on the tip in a version with two cross zippers at the sides and in slip-ons with suede trim. Sneakers combine red, black, grey and forest green brushed calfskin with a buckle fastening and pyramid-shaped studs giving all styles an aggressive look. The high-top version in suede with a zipper at the front has iridescent calfskin trim featuring pyramid-shaped trompe-l’oeil decorations, also featured in the low sneaker with cotton laces. The collection shows off Guardiani Sport's heritage of hand craftsmanship, adding a new dynamism with a modern flair which continues to offer the everyday praticality the Guardiani man demands.















In the background, the sea after a sudden summer storm, in the unique setting of the Côte d’Azur.



Warm and chic.

It’s raining cats and dogs? It doesn’t mean you have to opt for an unstylish footwear.

Ankle boots are a winter essential both for woman and for man!

Zip & Sole


Rockabilly is about wearing the style with rock attitude!




Sophisticated, refined, classic?

Gleaming micro studs or golden “cracked” eye-catching effect...



These boyish style shoes, with the super lightweight rubber lug sole, are a statement shoes for bold...

Go metallic this season...

Glossy, Matte or Spotted Pony?

Back in the city, the swimsuit is almost ready to go back in the drawers to make way for a more urban look...


The new Alberto Guardiani Fall/Winter 2014-15 campaign evokes the atmosphere of the Kreuzberg section of Berlin, a cosmopolitan outpost of the late 1970s...

Loved by all the celebs, our It-Shoe has also conquered the Pop Star Lily Allen.


Black & White



Who doesn’t love the color combination for excellence? Black and white, the two most chic non-colors...

After the recent openings in Milan and Ankara, we have recently inaugurated two new locations...

A couple madly in love for the new WEN Sneakers of Guardiani Sport; they are Veronica Ferraro and George Merlin of the popular blog The Fashion Fruit.




After a long day of sun and waves, the ocean wind swells the spectacular kites lying on Bondi Beach...

It’s now online “Oliver & Oliver ", the new video project made in collaboration with TheThreeF.com

An easy way to hit the trend? All of us have worn a pair in our lives: Sneakers!

You can dream of participating in a hike in the mangroves of Kenya, sleeping in a tent in the middle of the savannah...

The Shark Boot is perfectly evolved to navigate the weekend sidewalks of New York or London...



These lovers aren’t star-crossed, they’re stars. When Romeo & Juliet take an urban walk in these shoes...


A sailboat glides over the blue Mediterranean Sea, a well-matched couple, a day of joy and total freedom— all are framed in shots for the new Guardiani Sport advertising campaign for Spring- Summer 2014, taken by French photographer Serge Guerand.

The atmosphere, the magic and the warmth of the Sorrento Coast defines Alberto Guardiani’s new press campaign dedicated to the first Men’s and Women’s lines for Summer 2014, which are captured by French photographer, Serge Guerand.

Any day can evolve into a black tie event...


After the recent success of the opening of the new Milan Flagship store last September, we’ve followed up with our first store in Turkey.

| 16/12/2013

Inaugurated in Ankara just this last December 12th with an exclusive cocktail party at which Alberto Guardiani himself with international friends and celebrities were present, the boutique is located inside the Next Level Mall, one of the most modern shopping malls in the Turkish capital.
Stop by to see us during the Christmas holidays if you happen to be in Turkey, and you will be able to find both the Alberto Guardiani and Guardiani Sport collections for him and her.  You’ll be able to take in the sophisticated atmosphere of the new space with 1940s décor mixing contemporary elements and enjoy an interactive experience with state-of-the-art iPad stations.


Alberto Guardiani Ankara is located at:

Next Level Mall,

Kızılırmak Mah. Dumlupınar Bulvarı No:3/C1


Tel:  +903122868717



Where do I want to be with my choice sneakers?



Casual can flow into business so comfortably.

Meet for practice. Made weekend plans to catch a band. Walk across the Commons to shoot the breeze. Hot chocolate during the game. Tweeting old friends, out for pizza and beer with new ones...

Trending smokey shades and textures move from industrial design to industrial style...

Where streetstyle is concerned, you can pretty much do anything you like.

Step into a fantasy world right from your urban front door in this season's newest Flutterby Shoe in black and white...




Rock is a way of life; there's no doubt about it.



Being a man-on-the-go in the London scene is undoubtedly a mix of tenacity and gentlemanly style.



Aristocratic aethetic pairs with undergound flair as this season's top trend, Tartan, takes center stage with Alberto Guardiani printed pumps and sandals.


Last evening in the wake of Day 2 of Milan Fashion Week, we launched our new Flagship store with an exclusive cocktail party.

| 20/09/2013

Last evening in the wake of Day 2 of Milan Fashion Week, we launched our new Flagship store with an exclusive cocktail party.  Guests, friends and celebs mingled from space to space to soft yet animated live Gypsy Jazz music by the acoustic band Four On Six.  Moët & Chandon champagne freely flowed until almost 11pm, giving off an atmosphere of stylish fun surrounded by carefree laughter under sparkling lights.

The 240 sq. meter flagship store concept evokes the foyer of an apartment in New York, Paris, Singapore or London— welcoming and cosmopolitan, intimate and elegant.  The space is defined by open-sided central two-story shelves in nautical wood, an eclectic brass chandelier with trumpet-shaped arms and a round table lacqued in Guardiani blue.

In this space, classical elements are inspired by an atmosphere of comtemporary flair.  Yet, there is a touch of innovation with iPad docks which allow guest to navigate our website or interact with our digital platforms.
The evening was also an opportunity for guests to create and personalize their own Shark's Boot or Lipstick Heel with leathers and colors.

A group of musician friends meet up at a multicultural loft at Brick Lane...

Inside a laboratory-atelier in East London, from the streets of Kensington to Carnaby Street, art director Guya Guardiani and photographer Serge Guerand tell the story of the 1960s.


The beginning Milan Men’s Fashion Week in June finds us at Antonioli, cult boutique known worldwide for its exquisite taste in the darker side of prêt-a-porter. Why here? Why Alberto Guardiani?

| 24/06/2013

It’s quite simple, really. We are launching a part of the men’s collection to be sold in Antonioli as of the FW 13/14 season; a part which wavers from the sensational splash of contemporary colour and modern lines Alberto Guardiani is traditionally known for, and dives into the tenebre where names like Rick Owens, Givenchy and Peter Pilotto a part of the everyday style vocabulary.

The cocktail event, headed by dj Nicolò Vannucci kicked off with a stellar installation in the main room, where industrial racks, vintage records and neon tube lights framed the rock-esque collection of studded lace-ups, baroque Oxfords and buckle-down ankle boots. Blogger Pelayo Diaz of katelovesme.net circled the cult store, chatting it up with guests, shooting his choices of the top street style looks in the gig and getting a few shots of himself as well next to his favourite shoes . Heading towards the back, the collection was checkered with motorcycle helmets, while the Total Black versions of the Lipstick Heel and theFlutterby shoewere statuesque in glass. Overall, special guests and Antonioli aficionados took to the collection well, excited for its release in the shop and for the direction Alberto Guardiani is taking towards a darker shade of style.

All the images on katelovesme.net

With Easter just around the corner, the Alberto Guardiani and Guardiani Sport boutiques are ready to open their doors for the new season.

Take a trip from New York City’s Garment District through to Chelsea and stop in at the Museum at the Fashion Institute of Technology, where the exhibition Shoe Obsession is taking place. For avid shoe lovers worldwide, whether men or women, this exhibition is not to be missed.

Seducer, the Latin lover and conqueror is the Alberto Guardiani Man SS 2013. Tradition, craftsmanship, experimentation and innovation are key words that describe the collection for the next spring-summer.


For the man with a sporty inclination, and touches of casual chic

During the cold winter season the Alberto Guardiani woman enriches her wardrobe with male-inspired pieces, but without relinquishing her femininity.

Focus on Fringes for a Dynamic Man

Fringes, whether elegant or sporty, are the protagonist of the winter season for a dynamic and cosmopolitan man.

| 21/11/2012

The loafer in vintage-style light brown brushed calf leather, an Alberto Guardiani classic, is embellished by enveloping fringes, fixed with a buckle strap and decorated with perforated wing-tip detailing. This shoe’s distinguished elegance as a daytime option alternates with an up-beat choice for the those who, rather, love a sporty-casual look: a low and high ankle boot, always in oiled matte calf leather, are also characterized by tonal fringes and a buckle. The ultra-light raw camouflage sole is a clear co-protagonist, completing the boots’ style as robust and confident, a sure-fire choice for travelling or free time without giving up comfort.


Sophistication and charm are just a few words which describe Baroque style, in which a unique detail renders the most simple of accessories positively elegant.

It is the ALBERTO GUARDIANI FW 2012/13 women’s collection that, with these priceless details, transforms each pair of shoes and the woman who wears them.

| 24/10/2012

Romantic as a dreamer is, she is a refined woman effortlessly capturing the attention of those she meets. The chosen detail – a Damask effect - graces the length of the heel. The cut-out frames ocra suede in a play of elegant shapes. The platform pump in black velvet with a slim ankle strap is perfect with short or long dresses in which femininity with a touch of retrò is the inspiration.

For those women who love romanticism but who refuse to forget sensuality, the knee boot is the perfect choice. A black silhouette, in velvet or leather, is it always characterized by the unmistakable Damask touch.


Published by Affari e Finanza, Sept. 17, 2012: Tradition, innovation and internationalization: these are the three levers of development for one of the companies that is symbolic of the Italian footwear industry. The challenge of ongoing research continues, but also so does the increasingly widespread use of social networks to reach new markets.

Financial Times has dipped into the world of sculptural shapes, where heels take the spotlight in blending the lines between fashion and art.

During the Alberto Guardiani SS 2013 Women’s collection presentation, two up-and-coming starlets of Italian cinema were present: the actress Francesca Inaudi, 2012 winner of the Afrodite Award for best actress. She in known by the public for her memorable participating in the popular tv series “Distretto di Polizia”; and the actress Federica Caiozzo, Thony her stage name, Sicilian singer and songwriter in her film debut as the lead in Paolo Virzì’s “Tutti I Santi Giorni”, in which she also created the film’s musical score.

Alberto Guardiani has opened two new boutiques at Capri in the exclusive location of Via Camerelle for Alberto Guardiani and Guardiani Sport.

The Alberto Guardiani Men’s Collection for Autumn/Winter 2012-2013 draws inspiration from British style. The choice of colours and the fluid lines play a fundamental role, helping to define a gritty and decisive line that is captivating yet in keeping with the tradition of the brand.

Pony print rocks!

For the Fall Winter 12/13 Alberto Guardiani lace-ups burst into the cosmopolitan woman’s wardrobe with a fresh and fizzy look: silky pony with an eye-catching geometric print, round or diamond shaped, is embellished with spiky studs over a contrasting toe

| 09/08/2012

For the Fall Winter 12/13 Alberto Guardiani lace-ups burst into the cosmopolitan woman’s wardrobe with a fresh and fizzy look: silky pony with an eye-catching geometric print, round or diamond shaped, is embellished with spiky studs over a contrasting toe. Versatile, they easily adapt to trousers as to skirts, not just as a moment’s fashion after-thought, but rather, forging a tangible trend in pony prints. The flat lace-up is a spirited choice to break up a tonal look, as a valid exchange for the stiletto pumps which attract the attention of high heel lovers. Alberto Guardiani, in fact, proposes the pump in geometric prints or tweed-inspired pony with gun metal or rose gold spikes; a pump which is sure to seduce in every occasion.


Having participated in Convivio yet again, Alberto Guardiani has offered some if its most iconic styles at a 50% discount. All the proceeds will be given to Anlaids Lombardia, an Italian association for scientific research against AIDS. Convivio, in its 11th edition, has become a widely recognized national platform for charity fundraising.

| 12/06/2012

Alberto Guardiani offered its open toe Navy-themed sandal in blue and white as a classic summer icon. This style, together with Alberto Guardiani’s colourful men’s boat shoes, have been sold at Convivio’s Mostra Mercato, which opened with a gala dinner. Numerous celebrities and important Italian names in culture, art and entrepreneurship participated in this initiative.
For this festive occasion, Alberto Guardiani gave styling duties for its gala table to fashion designer and illustrator Gioia Corazza. The theme of the evening, “neo kitch,” was creatively interpreted with an ironic and cosmopolitian type of woman by Corazza with a gallery of Lipstick Dolls. “Women who don’t take things too seriously, but love everything that is avant-garde are just the women who choose the it-shoe Lipstick Heel,” commented the designer.

LOOK AT THE PHOTO GALLERY to see who participated in the event

We’ve seen the likes of the Lipstick Heel in its classic black and red patent leather pump version and the d’orsay sandal in nude pink on Katy Perry, or black suede on Lana Del Rey, but as summer draws near and sexy, designer sandals take center stage, Jessica Alba goes “All Black,” wearing the patent version of the open toe sandal with a tonal black lipstick.

Lana Del Rey, new American starlet at the top of the charts is currently one of the hottest and most controversial names in US music. Sultry, sexy and stripped down, she was photographed by i-D Magazine in Alberto Guardiani’s Lipstick Heel.


The Summer Olympic Games, the Diamond Jubilee of Queen Elizabeth II and the reopening of the Tate Gallery are just three of the major events that will put London centre stage of the world map in 2012.

| 17/05/2012

The Summer Olympic Games, the Diamond Jubilee of Queen Elizabeth II and the reopening of the Tate Gallery are just three of the major events that will put London centre stage of the world map in 2012.

Alberto Guardiani has chosen to join in the celebrative moment by dedicating to Brit style and the UK capital city an original revisitation of one of its all-time hit products: the TOKI sneaker.

Toki London 2012 is the highlight of the SS 12 Guardiani Sport collection. It offers a fresh slant on the distinctive silhouette that has made the shoe a winner year after year. Other new features include the use of a soft white calf leather with suede inserts.
The mark of superior Italian craftsmanship comes in the Union Jack colours. Painted by hand with a pictorial flourish, they serve as the backdrop for a city skyline where famous landmarks like the London Eye and 30 St Mary Axe figure prominently.
Meanwhile, the five iconic rings that form the Olympic symbol make for fun multicolour grommets.
Quality materials, inventive details, unique working processes: that’s how Alberto Guardiani celebrates London, international capital of style in 2012.

Available in Alberto Guardiani boutiques and from May 28th in the Online Store.

To find an authorized reseller: showroom.milano@albertoguardiani.it; +39 02.796385


Katy Perry, young American singer at the top of the charts around the world, has chosen the Lipstick Heel, iconic shoe from Alberto Guardiani, yet again.



| 25/12/2011

For Him

The kit to care for your shoes, when & where you want. Complete with a travel case, it’s perfect
for business or pleasure.
For Her
Ultralight Ballerina + Elegant Evening Clutch with two zipped pockets, one for the ballerinaS & the other for your evening accessories.




| 05/09/2011

Il quinto video riassume l’intero percorso che ha portato alla nascita della capsule collection. A partire dall’incontro tra Alberto Guardiani e Sébastien Clivaz, Fashion Director della testata internazionale, sotto la cui direzione creativa si sono susseguiti i contributi dei vari protagonisti, ognuno documentato da una delle puntate del video reportage, on air nei mesi scorsi:

SPACE WALK COLLECTION, Sneakers spaziali per i 50 anni dell’avventura di Gagarin Space sneakers to celebrate the 50th anniversary of Gagarin’s epic

On 12 April 1961, Russian cosmonaut Yuri Gagarin, after saying the legendary words “let’s go”, blasted off into space and orbited the earth

| 15/04/2011

On 12 April 1961, Russian cosmonaut Yuri Gagarin, after saying the legendary words “let’s go”, blasted off into space and orbited the earth.

On the 50th anniversary of this epic adventure, which opened up space to mankind, Alberto Guardiani is presenting the Spacewalk collection: 3 iconic models from this brand – Marshall, Toki and Adler – renewed with the colours and the materials reminiscent of space adventure.

It is a capsule that draws inspiration from the moon’s atmosphere, where cat-eye fabric, laminated leather and fluo details are skilfully combined, playfully reminding us of the light and reflections of sidereal space.

Alberto Guardiani’s LIPSTICK HEEL - a pump with a lipstickshaped heel – is both a shoe and an icon that draws inspiration from the great stars of the past and the present. It plays with the glamorous and provocative atmosphere of La Dolce Vita, symbolised by Anita Ekberg’s sensual ruby lips.

Una globetrotter sofisticata I cardini dello stile sportivo rielaborati in chiave glam, per una donna indipendente, grintosa, affascinante e sicura di sé, pronta all’avventura

During Pitti Immagine the italian newspaper “La Gazzetta dello Sport” has launched an e-contest to award the best styles for AW 2011


Per Natale Alberto Guardiani si è regalato una pagina facebook, seguici anche qui!

Dopo lo straordinario successo della limited edition creata per la Vogue Fashion Night, Alberto Guardiani reinventa la sua ormai famosa ballerina da borsetta in un’edizione speciale per il Natale.

Toki bright studs, le sneaker con un animo punk-rock Toki Bright studs, the sneaker with a punk-rock soul

Accenti colorati e grinta metropolitana per la Toki bright studs, l’ultima creazione di Alberto Guardiani Sport. Un modello assolutamente cool, che dietro alla pelle colorata nasconde un animo punk-rock. Colorful accent and metropolitan determination for Toki bright studs, Alberto Guardiani Sport’s last creation. A really cool style that, underneath the colored leather hide a punk-rock soul.

| 11/11/2010

Little studs provocative surface from the leather, creating a perfect mix between a secret punk transgression and a refined chromatic research.

Available in 5 colors, white, black, yellow, red and grey, Toki bright studs is a unisex sneaker with a glam and contemporary touch, perfect for people who want to surprise starting from details.

INFO:Tel. +39-02.796385 - info@albertoguardiani.it


“ALBERTO GUARDIANI WORLD” Salone d’Onore La Triennale, september 2010, Milan

Ha dato il via alle sfilate milanesi il party firmato Alberto Guardiani.

| 27/10/2010


An Alberto Guardiani party marked the opening of Milan’s series of fashion shows.

In line with an annual tradition, this shoe brand from the Marches welcomed guests in a stunning new location. This year it was the turn of the breathtaking Grand Hall at Milan’s Triennale Museum. Customers, friends, celebrities, journalists and writers gathered for an easy chic night, enjoying good music and a sparkling atmosphere to celebrate the success of this Italian brand.

The Triennale’s Grand Hall and the beautiful balcony overlooking the park were the setting for Alberto Guardiani World, the theme chosen for the 2010 event. It was a tribute to the international dimension that is becoming part and parcel of the brand as it makes ever more significant strides into foreign markets. Indeed, the opening of the first flagship Alberto Guardiani store in China is yet more proof of this international nature built on a solid Made-in-Italy tradition and culture.

Valeria Solarino, Malika Ayane, Giovanni Gastel, Natasha Stefanenko, Kris&Kris, Saturnino and many other famous guests were at the event, which has become a not-to-be-missed date for people in the sector and others.

Guests enjoyed the new house music selected by Kiko Navorro, resident deejay at the world-famous Pacha in Ibiza. The rhythmic beat and lively music was only interrupted to give space for a live performance by contact improvisation, a group of young people, performing tribal movements using traditional instruments, that represented the multiethnic, international urban tribe.

Upon leaving, guests were given Alberto Guardiani “Relax After Fun” night masks.


Katy Perry chooses the LIPSTICK HEEL

Courtesy of http://theglamsideoflife.wordpress.com/2010/08/30/katy-perry-indossa-le-lipstick-heel-di-alberto-guardiani/

| 21/09/2010


Ironical, sensual, feminine and fun the LIPSTICK HEEL – shoes icon of Alberto Guardiani’s AW 10 collection – seduce celebrities.


Shopping Romano da Alberto Guardiani per Jim Caviezel Shopping at Alberto Guardiani’s in Rome for Jim Caviezel

The American actor, star of Mel Gibson’s “passion of Christ”, during his stay in Rome was spotted in Alberto Guardiani’s boutique in Piazza di Spagna.

| 23/07/2010


The American actor, star of Mel Gibson’s “passion of Christ”, during his stay in Rome was spotted in Alberto Guardiani’s boutique in Piazza di Spagna.

Fascinated by the SS collection Caviezel could not resist the charm of a blue mocassins, which fully reflect his style relaxed and refined.


Alberto Guardiani’s beach cordula,approaching the summer with the right step.

Natural colors and comfortable platform characterize Alberto Guardiani’s beach cordula line for summer 2010.

| 06/07/2010


A style that plays the season’s trend looking at the sea and the island but not forgetting who must face city’s 40 degrees without renouncing a touch of glam.

The platform, launched in 40’s by the samba dancer and actress Carmen Miranda, is interpreted using natural details as interlaced cord and raffia.
The platform, combined with beach’s colors – like beige, ochre and sand – create a fresh and fun look, perfect for who wouldn’t give up the real must have of summer’s wardrobe.


New Alberto Guardiani Sport campaign on the press by end of March

Milano, 25 Marzo 2010 - Alberto Guardiani annuncia il lancio della nuova campagna stampa SS 2010 dedicata alla linea Alberto Guardiani Sport. Milan, 29th March 2010 - Alberto Guardiani announces the launch of its new Alberto Guardiani Sport line SS 2010 press campaign.

| 28/04/2010

The new campaign involves two different subjects, describing the brand’s values declined in the Sports collection through unposed photographs: naturalness, dynamism, joie de vivre, in a lifestyle key.

Alberto Guardiani Sport for Women, shot in Manhattan's Tribeca, is made by Donna Ferrato, American photographer known and appreciated for having dealt with several social issues in her life like those regarding domestic violence which she also dedicated several books to.

Shooting was carried out in Duane Street, one of Tribeca’s historic spots, a trendy area today but the setting to many a crime in the past carried out by street gangs systematically subjugating the freedom of people living there. This is therefore also a homage paid to the new joie de vivre that can be felt in the area today, in a setting where the campaign’s three young protagonists - natural, sunny and independent women - are about to live a new and enthralling adventure.

Alberto Guardiani Sport for Men has the same sparkling and informal mood of the women’s campaign, yet this time represented by young “metropolitan” men portrayed in a convivial moment of their day. Social relations, the will to live new experiences and the light-heartedness of youth strongly emerge from this scene, symbolizing the energy and dynamism that are so strong in the brand’s philosophy.

TOKI sneakers, completing the campaign’s atmosphere with different models, successfully represent the typical sport lifestylesoul of Alberto Guardiani Sport. A modern revisitation of ankle-high sneakers where colours and materials mingle in vibrating and innovative solutions, offering the perfect combination of comfort and elegance, maximum expression of Alberto Guardiani’s contemporary style.

Alberto Guardiani Sport campaign is planned directly by the Agency.

Photographer: Donna Ferrato


New 2010 Spring Summer campaign shot by Giovanni Gastel.

Milano, 12 Febbraio 2010 - Alberto Guardiani annuncia il lancio della nuova campagna stampa dedicata alle prime linee e il restyling del logo della maison. La protagonista della campagna primavera/estate 2010 donna è Lonneke Engel, top model olandese scoperta da Bruce Weber a soli 15 anni e già testimonial delle campagne di Ralph Lauren, in questa occasione immortalata dall’obiettivo di Giovanni Gastel.

| 23/03/2010


Milan, 12th February 2010 - Alberto Guardiani announces the launch of its new press campaign dedicated to the first lines and the maison’s logo restyling.

Protagonist of the 2010 Women’s Spring/Summer campaign is Lonneke Engel, Dutch top model discovered by Bruce Weber when she was only 15 and former testimonial of Ralph Lauren campaigns, this time photographed by Giovanni Gastel.

Chosen for her strong personality and evident sensuality, Lonneke represents the spirit of women according to Alberto Guardiani: enterprising, ironic, surely sexy and sensible to new style trends.

“Madonna” pumps worn by Lonneke fully represent the pioneering soul of Alberto Guardiani in exploring the sport fashion concept, fil rouge marking all the Maison’s collections. A livery and contemporary style whose technical elements from - neoprene to zippers - are interpreted in a fashion way using bold colours and truly unique elements underlining the strong and distinctive character of the first line.

Shoes chosen for the Men’s campaign - interpreted by the Dutch Marius Horijck - also propose a modern and constantly evolving product where the attention and care for details and research of new and continuous motivations is almost an obsession.

Present on Italian and International major fashion and news magazines, the campaign will also be on newmedia channel, planned directly by the company.

Photographer: Giovanni Gastel
Make up artist: Seiko Nishigori from Greenapple
Hair Stylist: Monica Coppola from Coppola
Manicure: Annie Ghizzoni from Victoria's
Model: Lonneke Engel from IMG
Model: Marius Horijck from Fashion


Alberto Guardiani takes inspiration from Paris on holiday: the Starry sky, Champs-Elysees enlightened on New Year’s Eve, the sensual architecture of the Louvre.

MALIN AKERMAN sceglie ALBERTO GUARDIANI per il Festival del Cinema di Roma

Malin Akerman, attrice svedese già nota al grande pubblico per i film “Lo spaccacuori”, “Watchmen” e “27 volte in bianco”, sceglie Alberto Guardiani per presentare al Festival del cinema di Roma l’ultimo film “L’isola delle coppie” che la vede protagonista accanto a Vince Vaughn.

| 09/11/2009


Malin Akerman, a well-known Swedish actress famous for films like “Lo spaccacuori”, ………, chooses alberto Guardiani shoes to present her last movie …..as main protagonist beside Vince Vaughn at the last Film Festival in Rome.

The blond actress, accompanied by her husband, the Italian musician Roberto Zincone, chooses the style MIRANDA, the master piece of alberto Guardiani collection: a black suede ankle boot enlightened by Swarovski on the toe, with a definite rock feature but incredibly stylish.


Alberto Guardiani’s woman parades on the red carpet of a style concert

Un inno ad una donna grintosa, un adorabile feticcio per una femminilità seducente: Alberto Guardiani presenta un’audace incursione nel mondo rock interpretato secondo uno stile moderno e sofisticato.

| 28/10/2009


It’s an hymn to a determined woman, a lovable fetish for an engaging femininity: Alberto Guardiani bursts into the rock world but interprets it through a modern and sophisticated style.

The result is an ankle boot characterized by a modern structure, an “object” which wraps the foot around sensually.
Its strong look affects also the choice of materials and manufacturing: quilting embroidery gives the dark blue patent leather surprising and seductive effects.
A zip on the edge of the bootleg emphasizes the oblique cut and another one underlines the black patent leather on the toe.

For Fall/Winter, Alberto Guardiani creates a new must-have for independent women, contemporary rock-stars who perfectly match the glamour of the red carpet with chic aesthetics.


Nina for “Guardiani People”

Tutto in una notte per il party “Guardiani people” firmato Nina, a sottolineare sempre l’indissolubile legame che lega il brand con la voglia di mare, musica, grinta e spazi aperti.

| 05/08/2009


Con la presentazione speciale di Gq la serata nasce per stare insieme e stare bene.

Dedicata a quei “people” che sanno ancora emozionarsi..


La dottoressa Cuddy sceglie Alberto Guardiani

Lisa Edelstein, l’affascinante attrice americana che interpreta Lisa Cuddy nel telefilm “Dr House – Medical Division”, ha deciso di fermarsi nella boutique Alberto Guardiani in piazza di Spagna durante il suo soggiorno romano in occasione del Rome Fiction Fest 2009.

| 04/08/2009

Il capo del dottore più cinico della televisione ha scelto lo stile sofisticato e moderno di una decolleté spuntata che fa parte della collezione primavera estate 2009 caratterizzata dalla vernice rosso ciliegia e fibbia argento.


Ufficio stampa:
Otto - milena camparada michela mangini


Alberto Guardiani definisce la sua idea di blue jeans. In occasione dell’anniversario della nascita di questo storico tessuto, che verrà celebrato agli inizi di giugno a Genova, Alberto Guardiani Sport presenta al Pitti Uomo una versione della sneaker “Toki᾿ secondo i canoni estetici e stilistici che contraddistinguono il marchio.

Apertura della boutique monomarca “Alberto Guardiani” al lussuoso GUM di Mosca.

L’apertura della boutique monomarca "Alberto Guardiani" al lussuoso GUM di Mosca ha coinciso con l’inaugurazione della mostra di calzature "Bella Scarpa", organizzata dal Gruppo "Bosco di Ciliegi", partner d’eccezione della griffe marchigiana.

| 03/04/2009


The inauguration of the mono-brand boutique "Alberto Guardiani" inside the luxurious GUM in Moscow coincided with the opening of the new shoes exhibition "Bella Scarpa", organised by the concern "Bosco di Ciliegi", the exceptional partner of the Italian brand.

The exhibition came into the world at the blooming cherry tree forest. Hanging between the trees, there were some huge transparent bags and purses, containing the excursus of the historical models of shoes "Alberto Guardiani", accompanied by the archival photographs together with the images of the most beautiful advertising campaigns, in homage to the history of this Italian trademark.

"Every single day for me is of great importance, but today it is a special one, absolutely. I’m happy. It was a magnificent idea to have the opening of a boutique "Alberto Guardiani" here, in GUM. I’m thoroughly satisfied with this beautiful location containing the fascination of the history of Moscow, and with the shop turned out very well. There is nothing excessive inside of the shop, the space is refined, elegant and comfortable, what represents, for my opinion, all the fascination of the world "Alberto Guardiani". So, I would like my clients to feel deeply the same emotions meanwhile they are choosing one of the models", - has underlined Mr. Alberto Guardiani.

At the event there were several guests from show business and the honoured art workers. Mr. Kusnirovich Mikhail and Mrs. Moiseeva Ekaterina were greeting personally the guest of honour of the event, Mr. Vittorio Claudio Surdo, the Ambassador of the Italian Republic in the Russian Federation.

Inside the boutique "Alberto Guardiani", they came into the spotlight the well-known figure skaters – stars of the famous TV-show "Ice Age" – Olympic games champions ladies Irina Slutskaya, Maria Petrova, Katia Gordeeva and the celebrated actor Oleg Menshikov.

The event was finished with the dinner in the "Bosco Caffe" and with a group shot in the Red Square.


Tribute to the Tour Eiffel.

Alberto Guardiani firma una limited edition per celebrare i 120 anni del simbolo di Parigi.

| 31/03/2009


Tribute to the TOUR EIFFEL Alberto Guardiani signs a limited edition to celebrate 120 years' of the symbol in Paris

Alberto Guardiani pays homage to the iron dame, the Tour Eiffel, that on March 31st celebrates its "first" 120 years.

An evocative picture of the Parisian scenery: a Tour Eiffel shines on the black patent leather reminding the sky of a Parisian night.

A limited edition created to go through a red carpet across the Champs-Élysées, Place Vendôme, rue du Faubourg Saint-Honoré e Avenue Montaigne. A seductive “branchée” interpretation of the spirit of la ville lumière.


Cresce la collezione Alberto Guardiani Kids: Debutta la nuova linea “Culla”. The Alberto Guardiani Kids Collection grows: Launch of the new “Cradle” line.

La collezione Alberto Guardiani Kids si amplia inaugurando la nuova linea "Culla", progettata per i piedini dei neonati.

| 25/03/2009


The Alberto Guardiani Kids collection goes from strength to strength, combining creativity, fantasy and innovation as it grows to embrace the new "Cradle" collection for newborns.

These new models have specifically been designed for babies. The cuts are careful, with the focus on the finishing, while the design is contemporary and the mood is glamorous. The Alberto Guardiani imprint is unmistakable.


DESIGN AROUND COLORS. Design and colour meet in the new Alberto Guardiani boutique on Corso Venezia in Milan.

Un nuovo spazio, una nuova maison per le calzature firmate Alberto Guardiani.

| 24/10/2008


A new space, a new maison for Alberto Guardiani's footwear.

On Thursday 23 October, the new boutique opened its door to the Milanese jet-setters. The inauguration had many famous guests, including Elena Santarelli, Manuel Casella, Kris Reichert, Antonio and Michele, straight from Zelig, Michel Altieri and Jessica Polsky, Filippo Vitte, Serena Garitta, Gabriela Grechi, Beppe Convertini, Marina Deor, Rosario Rannisi and Luca Sabbioni.

The flagship store at 6 Corso Venezia is the result of an exclusive concept that perfectly embodies the spirit of the brand while also conveying its philosophy. It is a cosmopolitan living room, a sophisticated and welcoming space where customers can discover Alberto Guardiani's style and enjoy a fulfilling shopping experience.

The boutique is spread across two floors, with a surface area of 150 m2. The carefully chosen furnishings and, especially the colours, are the central elements, titillating all five senses. The store's design involved working with a renowned colour consultant, leading to a colour palette that is pivotal to creating a wonderful combination of beauty and well-being.

The carpets are periwinkle, while the walls and details are eel blue. The colour palette aims to create a natural atmosphere, where warm and cold tones are carefully balanced to obtain relaxing and light-filled spaces, dotted with brightly coloured chairs.

Contemporary design was even at the basis of the illumination. Light fittings that are really sculptures light up the two floors, playing with the light and highlighting the best in the various products.

The opening of this store is part of the company's growth policy that has seen four new Guardiani stores opening worldwide in the last year. As such, this Milan store is central to the company's retail strategy, which will see stores opening in Kuwait City, Dubai and Damascus in the coming months.



Torna il party Alberto Guardiani, e si tinge di Rosso. In occasione dell'inizio della settimana più bollente' della moda, Alberto Guardiani rende omaggio al colore della passione, da sempre legato alla tentazione, al mistero, alla seduzione e all'eleganza. Rosso il colore dello stile Alberto Guardiani, ma soprattutto un invito a vivere con allegria, energia e fantasia. Rosso un tocco di scaramanzia: in Oriente si dice propizi la buona sorte.

Alberto Guardiani's new flagship store opens in Naples.

On 14 May, Alberto Guardiani opened his new store in the wonderful setting of Via Filangeri in Naples.

| 14/05/2008

This is yet another major step in the expansion of this company from the Marches, that, after opening a store in Piazza di Spagna in Rome, will continue with a new flagship store in Corso Venezia in Milan. There are now 13 single-brand Alberto Guardiani stores.

The store reiterates the unmistakable sign of Alberto Guardiani's unique style: a quintessential blend of tradition, quality and modernity. Each detail is carefully considered so as to convey the company's defining values and welcome the most demanding customers, both from Italy and abroad, in an embracing and refined location where one can enjoy an exclusive shopping experience.

The store is located in an elegant building and is absolutely in keeping with the city's unique atmosphere. The three windows are designed as an open stage, doing away with the barriers between the city outside and the interiors of the store. This effect is achieved by using liquid furniture, made of crystal so as to create a sensory continuum between what is inside the store and what is outside.

The lighting has also been carefully designed to highlight the typical brightness of Naples. The two artistic chandeliers create skilful interplays of light that emphasize the products and the display space.

It is a blend of extravagance and refined sophistication, using natural and innovative materials, searching for minimalist and refined solutions that evoke strong emotions.

The three areas of the store are harmoniously connected by two arches, lined with a marble mosaic with stylized motifs reminiscent of a shoe buckle. The mosaic is handmade, adopting the Byzantine techniques that require each piece of marble to be broken by hand.

The floor adds to the concept of welcoming and authenticity. It is made of Italian slate, embossed so as to provide a very shiny, soft effect that is enhanced with a special finish using natural wax.

The shelving, in line with the store in Rome, is simple and sharp. Wood panelling lined, at intervals, by dark blue eel - an unmistakable signature of Alberto Guardiani - and material-like wall paper bring a sense of unmistakable elegance.

Steel is the dominant feature for the whitehorse chairs and is also used for the till, made entirely of hand carded steel.


New flagship store opens in Belgrade.

ALBERTO GUARDIANI ARRIVA NELLA CITTA' DEI DUE FIUMI. Inaugurata la prima boutique a Belgrado

| 01/03/2008

ALBERTO GUARDIANI IN THE CITY OF THE TWO RIVERS New flagship store opens in Belgrade

After the recent launches in Rome and Naples, Alberto Guardiani is opening a new single brand store in Belgrade, the capital of the Republic of Serbia.
The company from the Marches chose Belgrade, the symbol of the rebirth of the Balkans, due to its sparkling intellectual and cultural life and for the economic boom that has made it one of the hubs of the new Europe.
Located downtown on Terazije, the store's hallmarks are simple, sharp and elegant lines that play on being essential and sophisticated. This style is perfectly in keeping with that of the single brand AG stores found in the world's major fashion cities.
The interior is dominated by an artistic chandelier, made of innovative materials such as carded steel - used for the till counter - and natural elements, such as eel for the shelves and black slate, skilfully combined to create a unique and refined setting.


Nuova apertura Lubiana. New store opens in Ljubljana.


| 01/03/2008

Alberto Guardiani's eastern expansion continues with the opening of his new store in Ljubljana, the capital of Slovenia, also known as "the city of love" because its name comes from love and liebe.

This city is a typical modern capital, but it is also rich in history, especially in the old baroque town centre, the castle and the masterpieces by architect Joe Plecnik.
Tradition, quality and innovation are three souls that merge in Ljubljana and that characterise Alberto Guardiani's store, designed in keeping with fashion designers' style.
The new store is essential and refined, it combines both completely transparent windows with elements in eel and steel. This skilful contrast is balanced by carefully designed lighting, which highlights the collections and increases the visual impact.


New store opens in Piazza di Spagna Rome.

Alberto Guardiani's growth in the retail sector goes on. Alberto Guardiani officially inaugurated its new flagship store in Piazza di Spagna in Rome.

| 11/10/2007

Alberto Guardiani's growth in the retail sector goes on. Alberto Guardiani officially inaugurated its new flagship store in Piazza di Spagna in Rome.

"This is the first step on a tight agenda that will see, by February 2008, the opening of two further single-brand stores in Italy, another two important pieces in our retail development plan. So far, there are 11 single-brand shops across the world", explained Alberto Guardiani.

The upcoming inaugurations of new flagship stores in Italy are merely the cherries on top of a booming season for this designer from the Marches who has posted a 50increase on the same time last year.

The store in Piazza di Spagna is a tribute to refined understatement, the expression of modern elegance with an international touch.

This store combines typically Alberto Guardiani style with the wonderful original architecture. It is an extraordinary marriage of the ancient and the contemporary. Two windows overlook Piazza di Spagna, in the heart of Rome. 180 squared metres on two levels. The atmosphere is welcoming and warm and plays with soft contrasts, it embraces customers taking their senses on a journey filled with emotion and beauty.

The floor is a wonderful parquet with inlays of mink carpet. The shelves are white with highlights of blue leather and the tops are steel with unusual stripes. There are transparent crystal cabinets and walls "dressed" in dark blue eel as well as chairs made of steel and laser-processed pony skin.

The lighting reinforces the welcoming atmosphere. The two chandeliers - one could say sculpture-chandeliers - spray geometric beams and voluptuous spirals of light that modify the sense of space, embracing customers. The result is a lively, involving and elegant space that is divided by theme and collection: man, woman, sport.

The most innovative aspect is a special area for children where the use of colours and materials is strictly in harmony with the tastes and styles of young admirers of Alberto Guardiani


Alberto Guardiani's new showroom at 29 Corso Venezia in Milan

Ha aperto i battenti la nuova showroom Alberto Guardiani in Corso Venezia 29 a Milano.

| 27/02/2007

In the words of Alberto Guardiani, the head of this well known company from the Marche region, "I wanted a space of calm, rest, listening and exchange as well as one that represents a feeling, created by tradition, research, innovation and creativity, that is in harmony with one's emotional and cultural dimension".

The showroom is in an 18th-century building that was originally a monastery where pilgrims could stay and was later turned into a residence by the Calzoni-Sforza family. It is an ideal stage for Alberto Guardiani's style, a poetic landscape for exclusive goods and an expression of democratic luxury.

The showroom covers two floors.

The upper floor is the sales areas, welcoming national and international clients. This is a light, open space that is brought to life by a large window that divides the area in two, but both parts are in a constant dialogue, telling about the fundamentals of the brand. The 18th-century decorations, stuccoes and linear parquet designs are combined with elements of contemporary design, seeking out a conceptual synthesis that never becomes solely focused on matter.

The centrepiece is a chandelier sculpture, an art wok that is 2 metres high, 1 metre across, contains 80 kilos of bronze and 1,500 welded joints. It is a spherical spiral chandelier and the light radiates out from it, enlivening all of the items of the collection on display. It provides multiple sources of light that seemingly become numerous points of view and exalt the art of shoemaking.

Shelves around the walls, with interior lighting, create the ideal base for the shoes. This is a ‘stage' and a centre of attention that sometimes becomes the backdrop for the leading models.

The tables have sharp lines. They are made of resin and adorned with abstract prints. Each one is different from the others, unique despite being part of a series. A number of parts were created using natural or brushed iron, creating a focus of intense expressiveness.

On the ground floor, you reach the showroom for public relations and the press office by crossing a courtyard. Here, the aim was to recreate the amiable atmosphere of the house. The sense of hospitality is tangible. The design is welcoming and refined, the feel calm and relaxing. The entrance is decorated by the ‘living' bookcases: a series of asymmetrical modules that can be assembled and disassembled following the artistic inspiration and concepts of the collections.

The various rooms are divided by silicon doors and curtains made using strips of iron. This is an unusual interpretation of their function and a denial of the concept of closure in order to transmit a modern intimacy.

An astonishing space that reflects the Alberto Guardiani style.

press office:
serena magnolfi
C.so Venezia, 29 - Milan